Finnish artist Artem launches an ‘8D’ music video

Imagine if 2D was four times better, or if 3D was, ahem, 2.67 times better. That’ll be 8D! And it’s 8D that Finnish artist Artem, who’s signed to Warner Music, is exploring with his new music video. We should stress, 8D isn’t about extra dimensions, but rather about a recently-developed way of recording and editing […]

Twenty One Pilots launch a never-ending music video

Last week, we covered Twenty One Pilots’ scavenger hunt to promote their new single, ‘Level Of Concern’, which got fans to track down codes hidden online to unlock content. Which they did much faster than expected. “We didn’t think you would tear through the codes so easily,” the band tweeted. “Should have taken a week but you did […]

Chantel Jeffries gives Triller exclusive for new video

TikTok is not the only short-form video game in town and Triller has been snapping at its heels for some time, making a strong splash in the US and drawing in hip-hop acts in particular. Triller has now landed the exclusive on the video for ‘Come Back To Me’ by US singer/producer/model/YouTube personality Chantel Jeffries. The video is […]

Lil Baby album gets digital ‘deluxe’ treatment with music videos

In the streaming age, what is a ‘deluxe’ album anyway? It’s more than just extra tracks and alternative versions. A number of artists have explored Spotify’s ‘enhanced’ playlists format, which inserts videos between the music tracks, for example. And video is also at the core of the strategy for the deluxe version of Lil Baby’s […]

Tommy Boy president: ‘YouTube could become our number one DSP’

Friday saw the first ever Music Ally TV weekly show, broadcast using video-conferencing platform Zoom. Our guests included Rosie Lopez, president of Tommy Boy, and the topic at hand was YouTube. “We’re feeling very optimistic about YouTube. We’re projecting that YouTube could potentially become our number one DSP in the future,” said Lopez. “It’s a […]

Thao & The Get Down Stay Down made a music video on Zoom

As video-conferencing app Zoom continues to grow massively for business and personal use alike, it was only a matter of time before artists started using it to make music videos. Take a bow, Thao & The Get Down Stay Down, for being one of the first. The band’s new ‘Phenom‘ video was made using Zoom, […]

Facebook tipped to sign music-video licensing deals for Watch

Up to this point, Facebook’s music-licensing deals have focused squarely on user-generated content. But for several years now – for example in the days when Vevo’s relationship with YouTube was thought to be on the rocks – there has been speculation about whether Facebook might fancy licensing music videos for its service. Now, according to Bloomberg, it may […]

Facebook tipped to sign music-video licensing deals for Watch

Up to this point, Facebook’s music-licensing deals have focused squarely on user-generated content. But for several years now – for example in the days when Vevo’s relationship with YouTube was thought to be on the rocks – there has been speculation about whether Facebook might fancy licensing music videos for its service. Now, according to Bloomberg, it may […]

Amazon set to add music videos to Amazon Music Unlimited

Fresh from adding an ‘HD’ tier to its Music Unlimited streaming service, Amazon appears to be preparing to add another element in to the mix: music videos. At least, that’s the gist of a ‘direct license amendment’ sent to licensors on behalf of Amazon by rights-management firm Music Reports. The email, which Music Ally has […]

Vevo on how to get more YouTube views (and avoid an ‘algorithmic death-spiral’)

Ed Walker, VP of original content & production at Vevo, used his presentation at Music Ally’s Sandbox Summit to explain how to ensure videos on YouTube benefit from – rather than rub against – the platform’s recommendation algorithms. Walker used Vevo’s catalogue of music videos and original content – more than 400k videos in total […]

Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success had been boosted by TrueView ads before and during other YouTube videos, all of which counted toward the opening […]

Fan project turns Daft Punk’s ‘One More Time’ into a VR video

Hot on the heels of Björk releasing her new virtual-reality album, there’s a new VR experience for Daft Punk’s classic track ‘One More Time’. However, in this case, it isn’t an official release by the band. ‘Interstella VR’ has been produced as a fan project by Australian developer Jake Donaldson and a small team of collaborators […]

Vevo says its music videos generate more than 800m daily views

A birthday we almost forgot about: Vevo is 10 years old this year. The music-videos firm has published a few new stats to celebrate the performance of the 400k-plus videos in its catalogue. Vevo says that its catalogue is currently averaging more than 800m views a day, rising to near-1bn on the weekends. It also […]

UMG’s schlager YouTube channel is doing 30m views a month

This story has been written to the soundtrack of gravelly-voiced German artist Ben Zucker, as well as the ‘Ultimatver Party Hitmix’ of his compatriot Sonia Liebing. It’s been quite the listen. Why? Because we’ve been investigating Universal Music’s ‘Ich Find Schlager Toll!’ YouTube channel (translation: ‘I think Schlager’s great!’). It’s one of the projects called […]

Sandbox Issue 234: The New Era Of Music Videos

Lead: In the 1970s, “pop promos” (as they were called) were the preserve of the mega-star act, but after the launch of MTV in 1981 they became standard practice across the industry. The arrival of YouTube in 2005 may have blown apart MTV’s dominance but the format of music videos did not change much; it […]

Study claims music was 20% of all YouTube views in 2018

When the music industry criticises YouTube for the royalties generated by music videos, it’s driven by the assumption that music drives a LOT of YouTube viewing. But that’s often just what it is: an assumption, without much hard data to back it up. With that in mind, a new study by video and music analytics firm […]

Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s Sandbox Summit conference in New York, Vevo’s business operations and strategy manager Greg Duffy applied the […]

Nao gets a Microsoft-powered interactive music video

British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate a video driven by their astrological sign. There’s more interactivity as the video continues, with fans’ input adjusting the […]

Vevo’s JP Evangelista: ‘Music videos are competing against everything’

Last May, Vevo announced that it was going to phase out its owned-and-operated website and mobile apps, focusing instead on being a distributor for music videos and selling ads around that content. Vevo.com still exists but mainly as a glorified holding page, with users being pointed instead to youtube.com/vevo where the company has more than […]

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