Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]

Introducing The Music Ally Learning Hub

We’re delighted to announce the launch of our brand new Learning Hub for the global music industry! What is this special place? The Music Ally Learning Hub is a new dedicated e-learning platform for the modern music business. Our team has been hard at work behind the scenes to build a resource that will become the new […]

Entries now open for Sandbox’s Campaigns of the Year 2019

It’s that time again: Music Ally is starting work on our end-of-year ‘Sandbox Campaigns of the Year’ report, showcasing the best digital music-marketing campaigns of 2019. We’re inviting labels, management companies, marketing agencies and artists to submit details of the campaigns they’ve been most proud of this year, on a creative and/or commercial level. Here’s […]

Sandbox Summit 2019 London, 30 October #ModernMusicMarketing

Music Ally is delighted to be hosting its flagship music marketing conference Sandbox Summit at the London Art House on Wednesday 30th October. A day packed with thought-leading discussions and presentations at the cutting edge of music marketing, the event has become an essential fixture on the music marketer’s calendar. Thank you as ever to our headline sponsors Linkfire and The Orchard for helping […]

What losing faith in playlists could mean for music marketing

Our latest issue of Sandbox went out to subscribers last night. In the cover feature, we look at how playlists marketing has gone through upheaval in recent months as the two biggest players (Apple Music and Spotify) take very different approaches to what playlists are and how they work. Weekly playlists are now squaring up […]

Sandbox Issue 236: Power Plays. THE NEXT STEP FOR PLAYLISTS

Lead: Playlists are still enormously important for breaking acts and for building careers – but they are increasingly a moving target that gets harder and harder to hit. As they change what they are, how they work and what they do, those marketing through playlists could find themselves shunted back to square one. This is […]

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