Artists need ‘meaningful patronage’ in 2019 beyond streams

Marketing agency Motive Unknown boss Darren Hemmings’ latest blog post goes in hard on the world of streaming right from its title: ‘Music Streaming Services Are Gaslighting Us’. His argument: “At every step of the way, streaming services are essentially gaslighting us that this ecosystem is an amazing new development. Just like Silicon Valley in […]

Pitch imperfect: ‘This process of trying to get on playlists is becoming borderline farcical’

Playlists continue to grow in prominence (within the music-streaming world) and importance (for artists looking for their breakout moment). So what are the latest trends that artists, managers and labels should be thinking about and responding to? A panel at the FastForward conference in Amsterdam today explored them. The panelists included Aditi Arora, director of […]

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