Motive Unknown boss expands on concerns over Apple/Linkfire deal

Last week, we reported on Linkfire’s data-attribution deal with Apple Music, as well as the strings attached which included the stipulation that to get the data, people had to put Apple Music in top spot on their smart-link landing pages. When we wrote our story, criticism of these requirements had been led by Darren Hemmings, founder of […]

Artists need ‘meaningful patronage’ in 2019 beyond streams

Marketing agency Motive Unknown boss Darren Hemmings’ latest blog post goes in hard on the world of streaming right from its title: ‘Music Streaming Services Are Gaslighting Us’. His argument: “At every step of the way, streaming services are essentially gaslighting us that this ecosystem is an amazing new development. Just like Silicon Valley in […]

Pitch imperfect: ‘This process of trying to get on playlists is becoming borderline farcical’

Playlists continue to grow in prominence (within the music-streaming world) and importance (for artists looking for their breakout moment). So what are the latest trends that artists, managers and labels should be thinking about and responding to? A panel at the FastForward conference in Amsterdam today explored them. The panelists included Aditi Arora, director of […]

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