Pandora ramps up personalisation features in its mobile app

It might sound strange to see a streaming service making a big announcement about ‘personalisation and discovery’, given how core (and, some argue, commoditised) these features are in the current music-streaming landscape. Well, perhaps not ‘commoditised’ as such, but every service now has its personalised playlists, its home-screen recommendations and so on. It’s what listeners […]

Sandbox Issue 233: Shopping Around: Making Online Stores Add Up

Lead: Working with D2C experts is one part of the business, but changes in how social media sites are structuring themselves can offer acts new ways to sell products to fans of all stripes. We look at where social platforms are being best used to sell merchandise, how casual fans (and not just superfans) can […]

Marshmello launches his own mobile game to debut new album

EDM star Marshmello’s association with gaming is already well known: he’s teamed up with online star ‘Ninja’ to win pro-am Fortnite tournaments, and attracted more than 10 million people to his virtual concert within that game earlier this year. Now he’s testing the waters in mobile gaming too, with his own game. It’s called Marshmello […]

Beat The Intro mobile game will push new releases and deep catalogue

A new music-based game has launched that claims it will create “new revenue and promotional opportunities for the music industry”. Beat The Intro says it has licensed “millions of tracks” already and, as its name suggests, tests how well users know music and how quickly they can identify a track. A short song intro is played […]

Report claims 2.4bn people will play mobile games in 2019

The phrase ‘attention economy’ has been on the lips of plenty of music-industry people for years now, as we recognise that music is competing for attention with games, video-streaming and other forms of digital entertainment. That’s one of the reasons Music Ally writes regularly about the mobile games market – another being that there are […]

Study explores how smartphone ownership trends vary globally

“Today, it is estimated that more than 5 billion people have mobile devices, and over half of these connections are smartphones,” explains the latest study from the US-based Pew Research Center. It proceeds to explore some of the differences between countries: fertile material for anyone in the music industry thinking about smartphone habits around the […]

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