Sandbox Issue 258: KIDS’ STUFF. Music’s youngest and most powerful consumers

Lead: we report back on our recent New Kids On The Block: Insight Into A New Generation online conference that we ran in conjunction with UK trade bodies the BPI and ERA, drawing out the 10 key lessons from the different panels and presentations. These include: children are much more active (and increasingly so) than previously presumed; […]

Sandbox Issue 255: K-Pop. What the Global Music Industry can learn from South Korea

Lead: K-pop is eating the world whole and is changing what marketing – especially superfan-centric marketing – can do. We speak to those working in and around the K-pop world to learn how the genre markets itself, where its acts engage with their fans to build incredible levels of loyalty, why trans-media marketing underscores everything they do […]

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