DJ Regard gets his own Regard Runner promotional game

Music Ally last covered Kosovo-based artist DJ Regard in September 2019, when his ‘Ride It’ track became a TikTok-assisted viral hit. Now the artist, signed to Ministry of Sound, is getting his own casual game, Regard Runner, which can be played on mobile devices and computers alike. Ministry commissioned digital agency The Creative Corporation to make the […]

Ministry of Sound makes a game out of Instagram stories

Ministry of Sound has found an inventive use for Instagram stories: it’s turned them into a game to promote the single, ‘Mightnight (The Hanging Tree)’ by Hosh & 1979 ft. Jalja. The Sony-owned label worked with digital agency F-That to create the game, which involves driving a motorbike through a snowstorm while tapping to avoid obstacles […]

Ministry of Sound playlists back on Apple Music rivals

Cast your minds back to October 2018, and a story we wrote about a playlists partnership between Apple Music and Ministry of Sound. The gist being, as Ministry’s profile on that streaming service explained it: “All Ministry of Sound playlists and the monthly Ministry Mix – only on Apple Music.” At the time, we noted that Ministry […]

Music marketing on TikTok: ‘Give the audience the opportunity to be their own influencer’

As a platform, TikTok continues to generate strong opinions within the music industry regarding what kind of licensing deals it needs, and how much it could or should be paying rightsholders. But it’s also generating a lot of interest and activity from the marketing teams working with artists. It’s certainly not the first platform to […]

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