Ministry of Sound playlists back on Apple Music rivals

Cast your minds back to October 2018, and a story we wrote about a playlists partnership between Apple Music and Ministry of Sound. The gist being, as Ministry’s profile on that streaming service explained it: “All Ministry of Sound playlists and the monthly Ministry Mix – only on Apple Music.” At the time, we noted that Ministry […]

Music marketing on TikTok: ‘Give the audience the opportunity to be their own influencer’

As a platform, TikTok continues to generate strong opinions within the music industry regarding what kind of licensing deals it needs, and how much it could or should be paying rightsholders. But it’s also generating a lot of interest and activity from the marketing teams working with artists. It’s certainly not the first platform to […]

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