Spotify’s ‘Word’ category highlights spoken-word content

Spotify has made it clear that podcasts are just its first push into non-music content, so what’s next? A blog post by the company highlighting its ‘Word’ category offers some hints. “A category home to recordings of everything from poetry to guided meditation, audiobooks, and short stories,” as the post puts it.  We floated the idea of […]

Calm raises $88m: should meditation be on Spotify’s audio radar?

Spotify said yesterday that podcasts are just the ‘start’ of its ambitions to focus on all forms of audio. What next? We’d suggest that meditation / mindfulness will be high on the company’s radar – and not just because one of its first subscription-bundle partnerships was with meditation app Headspace back in 2016. Investor interest […]

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