Mindfulness startup (and Spotify partner) Headspace raises $93m

Back in November 2016, Spotify launched its first ‘bundle’ subscription with another digital service: meditation and mindfulness firm Headspace. The bundle still exists, although according to Headspace it’s only available in Sweden, Denmark, Norway, Finland, the Netherlands and the UK. Since that bundle was announced, Headspace has continued to grow: its latest press release notes that its app has been […]

Keaton Henson releases album through meditation app Music Zen

The latest artist experimenting with releasing music through meditation apps is Keaton Henson, the British folk-rock musician and composer. His new album ‘Louise’ Piano’ is coming out through Music Zen, the mindfulness app developed by music-apps firm Gismart. It’s the first time an artist has written exclusive music for the app, although the model has been […]

Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps and artists working with a new generation of fitness brands is something else entirely. We […]

Above & Beyond release album through meditation app Calm

Calm is becoming quite the place for artists to release their music. The meditation app got an exclusive on Moby’s new album ‘Long Ambients 2’ in March this year, then earlier this month Sigur Rós launched a ‘Liminal Sleep’ playlist within the Calm app, also as an exclusive. Three makes a trend: electronic trio Above & Beyond are […]

Spotify’s ‘Word’ category highlights spoken-word content

Spotify has made it clear that podcasts are just its first push into non-music content, so what’s next? A blog post by the company highlighting its ‘Word’ category offers some hints. “A category home to recordings of everything from poetry to guided meditation, audiobooks, and short stories,” as the post puts it.  We floated the idea of […]

Calm raises $88m: should meditation be on Spotify’s audio radar?

Spotify said yesterday that podcasts are just the ‘start’ of its ambitions to focus on all forms of audio. What next? We’d suggest that meditation / mindfulness will be high on the company’s radar – and not just because one of its first subscription-bundle partnerships was with meditation app Headspace back in 2016. Investor interest […]

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