Billie Eilish now has more than 25m subscribers on YouTube

We suspect Billie Eilish will be picking up a Grammy or two (or more) this weekend. Ahead of that event, she’s reached a new milestone on YouTube: 25 million subscribers to her official channel. Eilish is one of fewer than 20 artists to reach that total, according to YouTube. This growth in her following is paying […]

Amazon now has more than 55m music streaming users

Amazon has announced a big milestone for its music-streaming business: more than 55 million users. “The streaming service has reached more than 55 million customers globally, with subscriptions to Amazon Music Unlimited growing by more than 50% last year alone,” claimed Amazon in its announcement. In an accompanying interview with the Financial Times, music boss […]

Gaana now has 125m monthly active users – and a new voice-ads partnership

Gaana is the latest music-streaming service exploring the potential of interactive voice ads, following announcements earlier this year from Spotify and Pandora. The Indian service is working with the same partner as the latter: Instreamatic, which has tech for ads that people can talk back to. “With this partnership, Gaana listeners will engage with voice ads that […]

J Balvin enjoys second year as Deezer’s most-streamed artist

It’s year-end lists season and no mistake. Deezer is the latest music-streaming service to put out its annual figures, and for the second year running, Colombian reggaeton artist J Balvin is the most-streamed act on the service – indicating not just the foothold of Deezer in Latin American countries but also the growing global crossover […]

Marshmello now has 40m subscribers to his YouTube channel

Dance star Marshmello has hit a new milestone on YouTube: his channel now has more than 40 million subscribers. YouTube says that makes him the third most-subscribed-to musician on YouTube, behind Justin Bieber (47 million) and Ed Sheeran (42.5 million). At the time of writing, Marshmello is also 34th in YouTube’s global artists chart, with 73.2m weekly views […]

Sandbox Issue 237: VIEWTUBE. When Music Video Plays Get Juiced

Lead: Sony Music India artist Badshah claimed to have broken the 24-hour record on YouTube for 75m plays of his track ‘Paagal’ in July. Then people started asking questions. It eventually emerged that the track’s success had been boosted by TrueView ads before and during other YouTube videos, all of which counted toward the opening […]

Vevo says its music videos generate more than 800m daily views

A birthday we almost forgot about: Vevo is 10 years old this year. The music-videos firm has published a few new stats to celebrate the performance of the 400k-plus videos in its catalogue. Vevo says that its catalogue is currently averaging more than 800m views a day, rising to near-1bn on the weekends. It also […]

Taylor Swift’s ‘Lover’ sets another new record… in China

It’s a week since the release of the new Taylor Swift album ‘Lover’, so we’ll be looking out for announcements about its sales and streams. The first official word today on the album’s performance has a very specific focus though: China. Universal Music has put out a press release celebrating the fact that ’Taylor Swift’s […]

Chance the Rapper reaches 1bn-streams milestone on SoundCloud

Eight years after uploading his first track to SoundCloud, Chance the Rapper has passed the milestone of 1bn streams on the service. It’s no surprise that SoundCloud is shouting about it: Chance is ‘the first independent SoundCloud Premier creator’ to reach that total on its platform. It’s a reminder of an artist that SoundCloud considers […]

Badshah far from the only artist buying YouTube views with ads

There is still no official word from YouTube on whether Indian artist Badshah has set a new record for first-day views of a music video, beating BTS’ previous milestone. If YouTube is hoping its silence will make the controversy around Sony Music’s claims of 75m 24-hour views for Badshah’s video ‘Paagal’ go away, however, it […]

Badshah breaks YouTube 24-hour views record… with a little help from Ad Words

YouTube has yet to confirm this officially, but Sony Music India claims that one of its artists has broken the platform’s 24-hour viewing record. The artist is Badshah, with new track ‘Paagal’ and a video that raced to 75m views in its first 24 hours on YouTube. In a press release, Sony hailed the video for “dethroning […]

Baidu says its DuerOS voice assistant now has 400m users

Chinese technology firm Baidu has announced a new milestone for its DuerOS voice assistant – the company’s equivalent of Alexa, Google Assistant and Siri. DuerOS now has 400 million users, which suggests that its user-base has doubled since January this year, when DuerOS was being used on 200m devices. (We say ‘suggests’ because the milestone was reported as […]

Spotify’s ‘Are & Be’ R&B playlist hits 5m followers milestone

The R&B-focused ‘Are & Be’ has become the latest Spotify-owned playlist to reach a notable milestone: five million followers. Spotify is celebrating by taking over a six-floor building in New Orleans for the Essence Fest music festival, and designating it ‘The House of Are & Be’ as a “multi-storied tribute to Black women in R&B and podcasts […]

Beats online-store BeatStars has paid out $50m so far

BeatStars is one of the websites where artists and producers can go to buy beats to use in their new tracks, and it’s currently enjoying a spell in the limelight thanks to being the source for the beat in Lil Nas X’s global chart-topper ‘Old Town Road’. The company has also announced a new milestone: […]

Mixtapes website MixTape Monkey says it has 11m listeners

Hip-hop mixtapes website MixTape Monkey has an audience of 11 million listeners, according to its creator Mark Serrano. Interviewed by news site Startland, the Kansas City-based founder describes himself as an “enforcer” – by which he means he enforces a strict policy of quality on the mixtapes featured on his site. “If I donʼt believe you’re […]

Spotify has 1m users in India one week after launch

Spotify launched in India last week, amid a controversy surrounding its licensing – and a legal injunction filed by Warner Music Group. That row continues, but how is the Indian launch going otherwise? Spotify has confirmed to Music Ally that a week after launch, it now has more than one million users in India. That’s […]

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