Albums in the streaming era: ‘Just think of it as a blank canvas for telling stories’

Streaming is a world of tracks and playlists rather than albums, right? An event in London last night organised by British industry bodies the BPI and ERA promised to explore the role of the album in the streaming era, including some stats and views pushing back on the assumption that it doesn’t have one. Added […]

YouTube is ‘the main way consumers aged 16-44 discover music’

Music videos continue to be the most popular video category on YouTube, accounting for 32% of views on the platform. This, at least, is the estimate published by research firm Midia Research in its latest State of the YouTube Music Economy report. The post YouTube is ‘the main way consumers aged 16-44 discover music’ appeared […]

Spotify ‘super trials’ boost its quarterly subscriber gains

It’s hardly a shock to suggest that Spotify’s $1-for-three-months premium trials increase its subscribers. But Midia Research has calculated how much this boost is worth. “On average, Spotify’s global subscriber base grew by a net total of 2.8 million each quarter between Q4 2015 and Q4 2017 in the quarters that these ‘super trials’ were […]

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