Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music industry is doing to capitalise on its phenomenal growth […]

Nao gets a Microsoft-powered interactive music video

British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate a video driven by their astrological sign. There’s more interactivity as the video continues, with fans’ input adjusting the […]

Microsoft, Sony and Nintendo under investigation over online gaming subscriptions

The Competition & Markets Authority (CMA) in the UK is investigating how three major companies – Microsoft, Sony and Nintendo – are handling renewals for their online gaming services. The CMA will look at the T&Cs they offer users alongside how they process subscription cancellations and refunds. At the heart of this is the issue […]

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