Microsoft shuts down its livestreaming video service Mixer

Mixer was tech giant Microsoft’s rival to Twitch and other livestreaming video platforms, focused squarely on gaming. You may remember that in August 2019 it signed an exclusive deal with Tyler ‘Ninja’ Blevins (of ‘played Fortnite with Drake’ fame, although to many young people, it’s more Drake who’s of ‘played Fortnite with Ninja’ fame). More on that […]

Björk taps Microsoft AI tech for ‘lobby soundscape’ in New York

Keen followers of Björk’s career so far may have thought it was only a matter of time before she experimented with AI music, such has been her openness to new technologies. However, her new ‘Kórsafn’ project is less about using AI to generate the music itself. It’s an installation at the Sister City hotel in […]

KKBox’s new Microsoft deal includes plans for AI music

Taiwanese streaming service KKBox announced a partnership with Microsoft at the end of 2019, and while on the surface it was a fairly dry B2B story about cloud infrastructure, there’s more to it. So yes, KKBox will be migrating its service to Microsoft’s Azure cloud platform, but the press release for the deal outlined another […]

Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.

Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music industry is doing to capitalise on its phenomenal growth […]

Nao gets a Microsoft-powered interactive music video

British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate a video driven by their astrological sign. There’s more interactivity as the video continues, with fans’ input adjusting the […]

Microsoft, Sony and Nintendo under investigation over online gaming subscriptions

The Competition & Markets Authority (CMA) in the UK is investigating how three major companies – Microsoft, Sony and Nintendo – are handling renewals for their online gaming services. The CMA will look at the T&Cs they offer users alongside how they process subscription cancellations and refunds. At the heart of this is the issue […]

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