Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they even know what your name is. Does this all mean that […]

Sandbox Issue 220: Vault-ing Ambitions

Lead: While Netflix viewers are currently obsessing over Marie Kondo and her rules on de-cluttering the home (instructing viewers to only hold onto the things that “spark joy”), a different approach needs to happen in digital marketing. Rather than binning everything but the essentials, archivists and markets should be retaining as much as they can […]

Michael Bublé is the latest artist to get his own Alexa skill

Paloma Faith, then Little Mix, and now Michael Bublé. The Canadian crooner is the latest artist to get his own Alexa skill – a voice-controlled app for Echo smart speakers and other devices using Amazon’s virtual assistant. Fans saying ‘Alexa, open Bublé Daily’ will get access to the skill, which has launched in the UK, […]

Aller à la barre d’outils