TikTok adds creator merchandise sales integration with Teespring

Apps are fond of keeping users within the app, and creators like to ping fans all over the internet to where they can get them to pay for things. To strike a balance, TikTok has followed Youtube and Twitch in partnering with Teespring to allow TikTok’s creators to sell merch they’ve created on Teespring within TikTok, […]

The Rolling Stones to open shop on London’s Carnaby Street

Soho’s swinging Carnaby Street (copyright: the 1960s) is getting a new boutique retailer from 9 September: RS No. 9 Carnaby. Otherwise known as a ‘world-first flagship store’ for The Rolling Stones. As part of their wide-ranging new deal signed with Universal Music Group in 2018, the band have worked with UMG’s Bravado subsidiary on the new […]

How to successfully livestream a music event

  *Learn more about Music and Livestreaming: reaching fans AND making money   Another day, another livestream. Well, probably another thousand of them. A year ago, livestreams were defined by their rarity, now they are defined by their ubiquity. So how to stand out in a market that has suddenly become very busy? We speak […]

Fans can get artist Alice Chater’s outfits… in Animal Crossing

We’ve mentioned the game Animal Crossing: New Horizons several times in this bulletin recently, mainly because it’s one of the chosen stress-busters for several members of the Music Ally team. But it’s also a fascinating cultural thing, including the ability for players to design their own clothing and share it for free with the wider community. That […]

OMG! OMD sell £75k in merchandise from their virtual gig

We’re fairly sure Travis Scott made a killing from virtual items around his recent Fortnite concert, although a figure hasn’t yet been announced. One artist that is announcing some numbers from an online performance, though, is veteran British act OMD. Last Saturday (9 May) they streamed a recording of a November 2019 concert on YouTube […]

Music Ally Startup Files: Fanaply’s limited-edition digital collectibles

In November 2019, WMG’s head of innovation, recorded music, Scott Cohen told Music Ally that he was interested in the ways that blockchain technology could create new value for the industry. One example: digitally-scarce collectibles that fans would buy and show off. Fast-forward six months, and one of the startups in the latest cohort for […]

Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?

Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however, more global and the genres it covers will naturally expand as it grows internationally. […]

LyricFind inks eBay deal for its lyrics-based merchandise

Lyrics-licensing company LyricFind announced its LyricMerch product back in November 2017: a site where people could order physical merchandise emblazoned with lyrics from its catalogue – with publishers (and thus songwriters) earning royalties. Now LyricMerch is getting an interesting distribution partner: eBay, which will be a new shop-window for LyricMerch, as well as a place for “targeted […]

YouTube launches Merchbar partnership for artist merchandise

YouTube is rolling out another feature for musicians with ‘Official Artist Channels’ on its platform. The company has signed a deal with Merchbar which will see artists able to “surface their official merchandise and vinyl alongside their videos… Fans watching videos from their favorite artists on their YouTube Official Artist Channels can now see a shelf with […]

Sony Music UK buys merchandise firm Kontraband

Major labels buying merchandise companies is an established trend now, from Universal Music’s Bravado division acquiring rival Epic Rights in January, and Warner Music paying $180m for German merch firm EMP in October 2018. The latest example was announced this morning: Sony Music UK is acquiring merchandise firm Kontraband for an undisclosed amount. The deal […]

While She Sleeps launch t-shirt based on Spotify royalties

British rock band While She Sleeps aren’t just a dab hand at this metalcore business: they also have a new sideline as open-source merchandise activists. The band have created a new t-shirt design displaying this message: “One t-shirt is the equivalent to 5000 streams on Spotify. 76% of all music in 2019 is streamed and […]

Spotify launches exclusive black-history merchandise line

Spotify is launching a line of merchandise around its Black History is Happening Now initiative. “Rooted in modern music merch culture, the line is made up of a hoodie, jogger, pin, messenger bag, and several t-shirts,” explained the announcement of the limited-edition collection. It’ll be shown off this weekend at a pop-up exhibition in New York, with […]

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