Motive Unknown boss talks marketing, merch and Spotify

In 2011, PIAS Group’s head of digital marketing Darren Hemmings left to set up his own consultancy, Motive Unknown. Originally conceived as a solo freelance affair, seven years on the company has expanded to six people, working with a range of artist, label and non-music clients. Hemmings talked to Music Ally about how music marketing […]

Merch Cat launches direct-to-fan merchandise app for live shows

Merchandise-management firm Merch Cat has launched a new app, Merch Cat Fan, which it hopes will drive sales of merchandise around live shows – with less queuing involved for fans. The idea is that fans will browse and buy merchandise on their smartphones using the app, then pick it up at shows or have it […]

Debating the future for music merch and direct-to-fan sales

From merchandise and ticketing to crowdfunding, modern music artists have more options than ever to go ‘direct to fan’ and build a sustainable income to complement their recordings. But how can they make the most of those options? A panel at the FastForward conference in Amsterdam today debated how the D2F (or D2C) world is […]

ShaoDow talks artist entrepreneurs: merch, manga and more

Music Ally first encountered British artist ShaoDow earlier this month at AIM’s Indie-Con event in London. Less than a fortnight later, he was holding court at the FastForward conference in Amsterdam. The topic: ‘The Artist Entrepreneur’ – an exploration of how this particular musician has built his fanbase and income not just from his tracks, […]

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