Get set for Wireless Connect and Electric Blockaloo virtual festivals

Livestreams are all the rage in 2020, but the related ‘virtual concerts’ category is seeing some activity too. Travis Scott’s performances in Fortnite, which attracted 27.7 million people in total, are the obvious example, but there are also experiments happening around virtual reality, as well as other online games. VR startup MelodyVR has expanded on its […]

MelodyVR is raising $12m by selling more shares

We reported last week on virtual-reality music startup MelodyVR’s postponement of its planned expansion to Latin America and Asia Pacific, due to the coronavirus pandemic. However, the company’s growth hopes continue: this morning the company – which is public – announced plans to raise $12m of new funding by selling shares to existing and new investors. After expenses, it’ll mean […]

MelodyVR postpones expansion to Latin America and Asia Pacific

Virtual-reality music startup MelodyVR is seeing a silver lining in the coronavirus outbreak – its content sales are up – but it’s also forcing a pause in the company’s global expansion plans. On the first of those: “We have not sought to actively capitalise on the events of the last few weeks, yet having experienced […]

MelodyVR doubles down on Good Morning America partnership

British virtual reality startup MelodyVR latest move is using music to push itself deeper into the world of mainstream TV. It has extended its deal with the ABC network in the US and its ‘Good Morning America’ show to offer TV performances from a number of country acts – including Trisha Yearwood, Trace Adkins, Luke Combs and […]

MelodyVR strikes exclusive 5G deal with UK telco O2

Virtual-reality music startup MelodyVR has announced its latest partnership: telco Telefonica UK, and its O2 operator. It’s all relating to the launch of its faster 5G network. MelodyVR has been signed on as “the exclusive music partner of O2’s 5G UK launch”, with customers getting a 12-month subscription to MelodyVR bundled into their contracts. Note: […]

MelodyVR to launch a music-VR subscription later this year

How is that brave new world of musical virtual-reality doing? The latest financial results from startup MelodyVR offer some clues, as well as news of the company’s plans to shift from a a-la-carte pricing to a subscription model later this year. Financials first: MelodyVR generated £128.4k of revenues ($160.1k) in the first six months of 2019, but […]

100,000 people watched MelodyVR’s GMA Summer Concerts stream

Music virtual-reality startup MelodyVR recently broadcast one of US TV show Good Morning America’s ‘Summer Concert Series’ gigs featuring Marshmello and Kane Brown. How did that go? MelodyVR says that the concert generated more than 100k live streams through its app alone. It’s now been archived for fans to watch in the app at their leisure. However, […]

MelodyVR signs licensing deals with Beggars Group and Domino

Virtual-reality music startup MelodyVR has added another two labels to its roster of licensing partners: independents Beggars Group and Domino. The deals were announced this morning by MelodyVR’s parent company EVR Holdings, which is a public company in the UK. MelodyVR has also renewed its licensing deal with Aresa, a company representing catalogues from music companies including […]

MelodyVR reveals content-licensing deal with Facebook

It’s a busy time for music-VR startup MelodyVR, with its smartphone app having just launched. Now it has announced an intriguing content-licensing deal… with Facebook. “The agreement will see MelodyVR’s content utilised by Facebook/Oculus for advertising purposes and licenses its exploitation across YouTube, Facebook, Instagram, and via the Oculus Website, for a period of 9 […]

MelodyVR reveals beta smartphone app and ‘Viewer’ hardware

One of the things holding back music virtual-reality startups so far as been the slower-than-expected growth of VR-headset ownership. Now startup MelodyVR is making moves to tackle that challenge. First: it’s launched a closed beta of its app for Android and iOS devices, with plans for a commercial launch this summer. It’ll offer the company’s […]

MelodyVR gets into Broadway theatre content with John Gore

Users of music virtual-reality app MelodyVR should be getting ready for more tappy feet and jazz-hands in their headsets over the coming months. The company has announced a deal with Broadway-musicals firm The John Gore Organisation (JGO). The pair will be creating a new joint venture to produce Broadway theatre content for VR, with JGO investing £5m […]

MelodyVR signs four more music-publishing licensing deals

Music virtual-reality startup MelodyVR has announced four new licensing agreements, focusing on the publishing world. The deals include UMPI (part of Universal Music Publishing Group); Sacem; Ascap and BMI. “As MelodyVR continues to expand, these four music licensing deals enhance our opportunities for content creation and distribution on a global basis. Following a successful 2018 and with […]

MelodyVR to launch new app for upcoming Oculus VR device

Virtual-reality music startup MelodyVR launched its app last year, timing it around the launch of Facebook’s Oculus Go VR headset. Now the companies are taking their partnership to a new level. MelodyVR “will release a new version of the MelodyVR music platform, featuring updated features and functionality, for use on a forthcoming Oculus device” according […]

Aller à la barre d’outils