Marvel goes K-Pop with SM Entertainment / SuperM collab

Korean music company SM Entertainment has announced a partnership with Marvel Entertainment, with K-Pop group SuperM first to benefit – just in time for the release last Friday of their debut album ‘Super One’. There’s a range of dual-branded merchandise available from the SuperM online store: t-shirts, hats, luggage stickers, and special packages with the album and various […]

Sandbox Issue 219: The Tools and Trends That Will Shape 2019

Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR filters and scarcity to algorithmic personalisation of playlists, the continued rise of Latin […]

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