Declan McKenna teaches fans how to play his songs on Yousician

Another day, another artist reaching a carefully-targeted audience via an app that isn’t a social network or DSP. Gen Z favourite Declan McKenna collaborated with music teaching app Yousician to connect with his fans via a private livestream and, perhaps more interestingly, via some lessons from the man himself. The thinking is simple: if you use Yousician to […]

Sandbox Issue 256: PRIMAL STREAM 📱🎧 Making lockdown concerts work

Lead: Livestreams have moved to try and fill the massive hole left by the total cancellation of tours and festivals around the world. As more acts do them, however, it becomes incrementally harder to stand out and draw in big enough audiences to make them worthwhile. We speak to those building a whole new gig economy here […]

Coldplay tease fans with digital Easter eggs for new album

There’s a new Coldplay double-album on the way next month, and it sounds like the band and their team are having fun with the announcement process. So far, the teaser campaign has included a typewritten letter sent to fans (“For the last 100 years or thereabouts, we have been working on a thing called Everyday […]

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