First projects from Kickstarter ‘Make Vinyl’ initiative go live

When we interviewed Kickstarter head of music Molly Neuman last September, she made it clear that partnerships were high on her agenda. One of the first was with vinyl-crowdfunding startup Qrates for an initiative called ‘Make Vinyl’ which is exactly what it sounds like: encouraging artists to crowdfund vinyl releases on Kickstarter, which are then […]

Instagram expands live-video feature to two people at once

Instagram is adding something to its live-video broadcasting feature: an extra person. The app is testing allowing people to add another Instagram user to their broadcast in split-screen, which could be used for one-to-one video-chats (think FaceTime) or for collaborative broadcasts. “After we launched the first version of Live [last November], we noticed that a […]

Latest Heard Well album tops iTunes charts in south-east Asia

Compilations label Heard Well is topping the charts in south-east Asia with its latest release ‘Litunes’. As with its other albums, this one is curated by an online influencer. Or rather, a pair of them: brother-and-sister duo Ranz Kyle and Nian Guerrero, who make dance videos on YouTube under the name Ranz and Niana. ‘Litunes’ […]

Sandbox 185: Simply the worst

Lead: History tends to be written by the winners and that is why we almost exclusively hear about campaigns that worked brilliantly and left everyone involved covered in glory – where the marketing team and artist were all on the same creative wavelength. But what about the ones that go badly and where it was […]

LiveXLive signs up online influencer Amanda Cerny

LiveXLive describes itself as a ‘premium live-music streaming network’ but it’s also making a name for itself working with online influencers. We reported in June about its deal with former Vine star Andrew ‘King Bach’ Bachelor to make an original show for the network, but now it’s expanding its relationship with fellow social star Amanda […]

Brazilian artist Anitta signs with Shots Studios in video deal

Anitta and her team are doing a pretty good job already of building her audience through online videos: The Brazilian singer’s YouTube channel has 5.1 million subscribers and just under 1.7bn views so far. Now she has signed a deal with digital-video agency Shots Studios, which will be managing her and developing more video content. […]

Facebook Messenger gets natural-language and payments features

Facebook has launched the latest update to its Messenger Platform for developers creating apps and bots for its messaging app. Version 2.1’s new features include built-in natural language processing (NLP) to automatically detect certain phrases and information in messages from users: hello, bye, thanks, date & time, location, amount of money, phone number, email and […]

Esperanza Spalding to record new album on Facebook Live

From in-studio snaps to live performances and webchats, artists have been digitally giving fans insights into their recording process for some time. Jazz artist Esperanza Spalding is going a few steps further though: she’s planning to write and record her next album in the studio over a 77-hour period, while broadcasting the entire experience on […]

Jay-Z to release a cassette version of ‘4.44’ album

Get your spooling-pencils ready! Jay-Z’s latest album ‘4.44’ may still be missing from Spotify, but it’s getting a new physical release as a cassette. Virgin EMI Records promoted the format in a tweet yesterday, with fans who pre-order the £7 version before 4 August to be entered into a draw to win tickets to watch […]

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