Spotify brings its podcast analytics out of beta

In early October 2018, Spotify launched a version of its analytics for podcasters, offering data on their listeners, ‘starts’ and streams – in beta. Now the tool is coming out of beta, and is thus available to anyone distributing their podcast through Spotify. More than 100k podcasts are already accessing the data through its beta, Spotify […]

Apple Music brings its artist analytics out of beta

We’ve heard regular praise for Apple Music’s analytics tools since they launched in 2018 as a beta version. Now the dashboard is coming out of beta and is open to all artists. Also new: there’s an iPhone app for the service alongside its website, matching the strategy adopted by Spotify for its own analytics. That rivalry […]

M2V: music video finds its new future

Debate surrounds what the first music video actually was, but by the 1970s these “pop promos” had become the playthings of the biggest acts in the world while by the 1980s, after the arrival of MTV, they were the biggest weapons in the promotional arms race for everyone. All the arrival of YouTube in 2005 […]

Bandzoogle launches fan-subscriptions feature for artists

Artists using the Bandzoogle platform to create their own websites can now offer premium subscriptions to their fans. The new feature launched this week, and enables artists to put content including blog posts, music, videos, photos and merchandise behind their new paywall, with tools to email subscribers included. Bandzoogle also says it will provide analytics on each […]

Slipknot fans can wear the band’s masks (virtually on Facebook)

Given the sweat Slipknot must work up during a performance, you wouldn’t catch us putting our nose anywhere near one of the band’s famous masks. Virtually, however… The latter is what fans can do now, courtesy of a set of Facebook Camera effects. There are 10 masks to try: nine based on the latest ones […]

Stats revealed for the TikTok campaign for UMG’s ‘Money Dance’

There’s a healthy debate about the extent to which labels can make a track ‘go viral’ on TikTok, versus simply piling in to capitalise on the effect when this happens organically. Agency The Influencer Marketing Factory has published an interesting case study that falls in to the former category, however. It was hired by Universal […]

Aussie fans can create videos with Ed Sheeran’s official app

The launch of a smartphone app for fans to create and share their own videos with Ed Sheeran’s music (legally!) forming the soundtrack should be big news. But it seems that the Ed No. 6 app is only available in Australia for now. It’s been launched by Warner Music Australia for Android and iOS smartphones, with […]

Anuel AA, Daddy Yankee, Karol G, Ozuna and J Balvin team up for ‘China’

Want a recipe to make a big splash with a music video on YouTube in 2019? Well, you could be BTS or Taylor Swift; you could buy a shedload of Google Ads; or you could round up a bunch of the biggest Latin American artists of the moment for a mega-collaboration. The latest example of Option […]

Ed Sheeran #BeautifulPeople TikTok challenge races to 335m views

Ed Sheeran is big for streams, sales, socials, concert audiences… and now he’s big on TikTok too. To be specific, Sheeran has launched a challenge on that social app for his latest track, the Khalid-featuring ‘Beautiful People’. Fans are being invited to upload videos celebrating the beautiful people in their lives, using the hashtag #BeautifulPeople […]

Above & Beyond release album through meditation app Calm

Calm is becoming quite the place for artists to release their music. The meditation app got an exclusive on Moby’s new album ‘Long Ambients 2’ in March this year, then earlier this month Sigur Rós launched a ‘Liminal Sleep’ playlist within the Calm app, also as an exclusive. Three makes a trend: electronic trio Above & Beyond are […]

How Charly Bliss built a rolling video channel for new album

Our Behind The Campaign feature in the latest issue of Music Ally’s Sandbox report covers the campaign for Brooklyn-based indie rock band Charly Bliss’s new album, Young Enough, which came out in May. The central component of the campaign was the launch of CBTV, a round-the-clock MTV-style “station” that created multiple pieces of content that […]

Spotify India marketing tweet sparks online game of Antakshari

If you’re not Indian, there’s a strong chance you haven’t played Antakshari. It’s a game played at parties where someone sings the first verse of a song. Whatever the last syllable is, the next person has to sing the first verse of another song beginning with that syllable. And so on. Anyway, the reason we’re […]

After brief social-media deactivation, The 1975 return with new track

“The 1975 are being their cryptic selves and have deactivated all of their social media accounts as of Wednesday,” reported Billboard yesterday. Yet as of Thursday morning when Music Ally is writing this bulletin, the band’s Twitter, Instagram and Facebook profiles are all up and running again. If you’re thinking this is part of a campaign for some new music from […]

Apple Music produces exclusive video for artist Peggy Gou

The latest musician getting some love – and indeed, some video budget – from Apple Music is Berlin-based artist and DJ Peggy Gou. Her latest music video, for her track ‘Starry Night’, was “produced in partnership with Apple Music” and is currently exclusive to the service. Its release will be accompanied by Gou’s second interview on […]

Digital Marketing Manager – Deviate Digital – London

Deviate Digital are seeking an experienced digital marketing manager to join their growing team based at Tileyard Studios in Kings Cross, London. Deviate Digital was founded by Sammy Andrews in 2017 and was named a leading digital advisory agency to the entertainment industry by the Sunday Times in 2018. Their client list includes everyone from global […]

Queen launch UGC contest as ‘Bohemian Rhapsody’ reaches 1bn views

Fuelled by the recent biopic, Queen’s ‘Bohemian Rhapsody’ has become the first pre-1990s video to pass 1bn views on YouTube. The achievement has been marked by a new, remastered ‘HD’ version of the video on Queen’s YouTube channel, complete with the lyrics in English, Spanish, Italian, French, Japanese, Polish, German, Indonesian Bahasa, Korean, Czech, Russian and Turkish […]

Independent artist Aaron Smith gets push from Spotify and Apple

Congratulations are due to independent artist Aaron Smith, whose debut track ‘Unspoken’ has (as MBW noticed on Friday) gone in with a bang at the top of Spotify and Apple Music’s flagship new-music playlists in the UK. ‘Unspoken’ was the very first track in New Music Friday UK on Spotify and Best Of The Week on […]

800+ playlist-adds took Ed Sheeran to 69m listeners (and 46.5m first-day streams) on Spotify

Spotify is putting out some stats around the latest Ed Sheeran album. According to its announcement this morning, Sheeran has set a new record for monthly listeners on Spotify: he’s on 69.1 million at the time of writing, with the 70 million milestone in his sights. That means nearly 32% of Spotify’s active users (based […]

Warner Classics launches new website with streaming built in

Warner Music Group has a revamped website for its Warner Classics & Erato arm, which it hopes will capitalise on the potential of streaming for the classical-music audience. So much so, that Warner has built streaming directly in to the new website. Visitors will be able to stream 30-second clips from the Warner Classics & Erato […]

Badshah breaks YouTube 24-hour views record… with a little help from Ad Words

YouTube has yet to confirm this officially, but Sony Music India claims that one of its artists has broken the platform’s 24-hour viewing record. The artist is Badshah, with new track ‘Paagal’ and a video that raced to 75m views in its first 24 hours on YouTube. In a press release, Sony hailed the video for “dethroning […]

Snapchat unveils new ‘Creator Shows’ format for celebrities

Snapchat is debuting a new short-form video show format, and is working with traditional celebrities and newer digital influencers alike. It’s called ‘Creator Shows’, which will be series of 8-10 episodes of 3-5 minutes in length each. Serena Williams, Kevin Hart and Arnold Schwarzenegger are among the traditional celebs on board already, with influencers like […]

LGBTQ brand Gay Times is the latest Apple Music curator

The latest guest curator on Apple Music is Gay Times, the European LGBTQ media brand. It’s making a series of exclusive playlists for the streaming service, while the companies are also collaborating on a joint advertising campaign in the UK featuring artists including Kim Petras, Girli, Vincint and Alma, which ties in with this month’s […]

Monstercat to hold weekly virtual-reality music events

Independent dance label Monstercat has been one of the more forward-thinking when it comes to gaming: witness its partnership with Psyonix, the developer of popular cars-play-football game Rocket League. Now Monstercat is trying a new partnership involving virtual reality, working with Linden Lab – the company that Music Ally readers of a certain age may remember […]

New YouTube milestones for Ed Sheeran and Shawn Mendes

Ed Sheeran and Shawn Mendes are no stranger to big digital numbers. Their latest achievements come from YouTube. Sheeran’s official artist channel has just reached 40 million subscribers, which YouTube says makes him only the second artist to hit that milestone. The first? Justin Bieber: he’s on 45.6 million YouTube subscribers. Eminem (38.1 million), Ariana Grande […]

Marshmello launches his own mobile game to debut new album

EDM star Marshmello’s association with gaming is already well known: he’s teamed up with online star ‘Ninja’ to win pro-am Fortnite tournaments, and attracted more than 10 million people to his virtual concert within that game earlier this year. Now he’s testing the waters in mobile gaming too, with his own game. It’s called Marshmello […]

Social media newsfeeds are dying. What’s the future of sharing? (guest column)

This guest column comes from Tim Heineke, founder and CEO of I AM POP. Social media, the poster child of the internet revolution, is losing its influence to such an extent that even Mark Zuckerberg has accepted the decline of the newsfeed. Is this, as Zuckerberg suggests, simply an issue of users becoming wary of […]

Trisha Yearwood helps celebrate Farmville’s 10th birthday

Here’s an anniversary we didn’t remember was coming: 10 years since the release of FarmVille, the Facebook farming game that established US firm Zynga as an early giant of the social gaming world. Music is part of the birthday celebrations, thanks to a partnership between Zynga and country star Trisha Yearwood. She’ll be appearing in […]

BTS World mobile game launches today with another new track

Today’s the day that BTS fans get to play the band’s new, official mobile game, BTS World. It’s being released by publisher Netmarble as a free download for Android and iOS from this evening (26 June). As we reported previously, the game puts players in the role of BTS’ manager at the start of their career, […]

Universal Music works with YouTube to remaster old music videos

Universal Music Group is following in the Spice Girls’ footsteps – not a sentence we ever expected to write in a Music Ally story – by remastering some classic videos for YouTube viewers in 2019. The Spice Girls, if you remember, started replacing their grainy old videos with spiffing new 4K-quality ones earlier this year. Now […]

Spotify will now help advertisers target podcast listeners

Spotify’s latest feature for brands advertising on its service is ‘podcast listener targeting’. It launched in 10 countries on Friday: the US, Canada, Mexico, Brazil, UK, France, Germany, Italy, Spain and Australia. “With this feature, enterprise brand marketers will be able to reach Spotify Free users who have listened to podcasts on Spotify, verified by […]

Imagine Dragons launch 10-track song-pack for Beat Saber game

Virtual-reality music game Beat Saber has been one of the success stories in VR so far. Released in May 2018, it sold its millionth copy in February this year. Now it’s going down the traditional Guitar Hero / Rock Band route of selling music in-game, in partnership with artists and labels. Yesterday, the band Imagine Dragons released […]

Skepta gets his own streaming heat-map for fans to see

One of the features artists and labels have most appreciated in Apple Music’s beta analytics are the ‘heat-maps’ of their streams, showing activity around the world. Now The Orchard is taking the idea and using it in a fan-facing marketing campaign for British grime star Skepta. His “streaming heat map” website is available to all, […]

New Avicii album will be premiered in Oculus’ virtual reality

The late dance star Avicii (Tim Bergling) is getting his first posthumous album release this year: ‘TIM’. Facebook has announced that its Oculus virtual-reality division will be running a premiere of the new album on 6 June, through its Oculus Venues app. “We’re honoured to partner with Avicii Music and Geffen Records to bring the […]

Chartmetric debuts Cross-Platform Performance metric for artists

Music analytics firm Chartmetric has a new acronym to shout about: CPP. It stands for Cross-Platform Performance, and it’s an attempt to provide a single metric that measures an artist’s performance across music-streaming services, social media platforms and other digital entities. In a detailed blog post explaining how the new metric is calculated, Chartmetric said […]

Vevo’s Greg Duffy explains how artists can ‘growth hack the music video’

‘Growth hacking’ is very much a Silicon Valley phrase: a term used to cover a range of tactics used by startups when they’re trying to build a big audience very fast, in their early years.  Yesterday at Music Ally’s Sandbox Summit conference in New York, Vevo’s business operations and strategy manager Greg Duffy applied the […]

Flighthouse CEO Jacob Pace talks TikTok, music and virality

Bad news, record labels hoping to create the next ‘Old Town Road’ sized hit by making a song ‘go viral’ on social app TikTok. It’s easier said than done. “To really make stuff go on TikTok requires a lot of understanding. We tell labels all the time: you can’t just take a song and throw […]

Vizu.al pitches merits of embedding videos in email marketing

US firm Vizu.al has built a client list of more than 300 artists, labels, festivals and agencies with its technology that’s capable of embedding video within emails sent out to mailing lists. Founder Matt Highsmith spoke at Music Ally’s Sandbox Summit conference in New York today, showing examples of campaigns that the company has powered […]

Podcasts and music: the opportunities… and the annoyances

Around 62 million Americans are listening to podcasts on a weekly basis, according to the latest edition of Edison Research and Triton Digital’s ‘The Infinite Dial’ report, which was published in March 2019. Another research firm, Ovum, predicts that there will be more than one billion podcast listeners globally by 2020. No wonder music-streaming services […]

Sony Music’s Jose Abreu talks superfans, artists and content

An artist’s keenest fans are their lifeblood in the modern music industry: the people who won’t just stream music casually, but will listen over and over again; share it with friends and the wider world via social networks; buy music, tickets and merchandise; and support the artists they love with a passion. At Music Ally’s […]

TikTok parent Bytedance launches Feiliao messaging app

TikTok may be taking over the western world (in terms of downloads at least, as we reported last week) but its parent company Bytedance has just launched a new app in China. It’s called Feiliao, although TechCrunch reports the English-language version of the name is ‘Flipchat’. “Here are your familiar chat, audio and video calls. In […]

The Night League teams with Apple Music for ‘Sounds of Ibiza 2019’

Apple Music has enlisted its latest brand to be a playlist curator: dance-music company The Night League. It has created a series of playlists that will sit within Apple Music’s ‘Sounds of Ibiza 2019’ hub, including collections based on specific Ibiza club brands like Ushuaïa, Hï Ibiza and ANTS. Guest DJs and residents from the clubs are […]

Spotify encourages artists to create their own podcasts

“Do You Need Your Own Podcast?” asks Spotify’s latest blog post aimed at artists. The tone of the article is clearly encouraging them to give it a go, ideally via Spotify’s own Anchor podcast-creation app, which it acquired earlier this year. “A podcast is a great way to establish your personality as an artist and expand […]

YouTube unveils ‘Bumper Machine’ tool to create six-second ads

YouTube has launched a couple of new ways to advertise on its platform, which may be of use for artists or smaller labels who are lacking the time and resources for creating and editing video ads. One of them is called Bumper Machine, and it’s a tool for creating the six-second ‘bumper ads’ that YouTube says […]

Anjunabeats clears 350 tracks for use in Twitch livestreams

Dance label Anjunabeats wants more of its music to be used by people streaming their gaming sessions on Amazon’s Twitch platform. “Starting today, we’ve made 350+ tracks available to soundtrack your @Twitch livestream!” tweeted the label earlier this week. “Throw down without fear of being muted with our playlist of Twitch-ready tracks here.” That’s a link to Spotify […]

YouTube makes an artist spotlight story for Maren Morris

Country star Maren Morris is the latest artist to get an ‘Artist Spotlight Story’ from YouTube. It debuted on 10 May: a 15-minute mini-documentary that tracks Morris’ journey from “from her early days singing in honky-tonks, to becoming a songwriter in Nashville, to climbing the charts and breaking new ground in country music as a Grammy-winning performing […]

Music marketing in 2019: content, playlists… and Twitter skeletons

Musicians who are breaking through should be aware of any skeletons lurking in the cupboard of their past social-media posts, according to Andy Varley from music company Insanity Group. “In a generation where more and more artists are growing up through social media, you might have used Twitter as a conversational playground discussion platform as […]

Record label 777 Music launches its own esports offshoot

The latest label exploring the crossover between music and esports is 777 Music, which has launched its own esports division. The company says it’s keen to explore the potential for genres beyond electronic-music to reap the rewards of pro-gaming partnerships. It has launched an online community for music and gaming fans, and is setting up […]

Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign

The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part of an accelerated media campaign, Madonna’s team has been talking to Billboard about the use of new […]

You’ll soon be able to build your own Instagram camera effects

There’s something we missed in Facebook’s raft of announcements at its f8 developer conference earlier this week. The company is “opening Instagram to the entire Spark AR creator and developer ecosystem”. What’s that? Spark AR Studio is Facebook’s tool for developers to build augmented-reality content, thus far mainly focused on its Facebook Camera feature. Now, that’s fully […]

Amazon launches Alexa in-skill purchasing internationally

It’s often assumed that you can’t make money from any ‘skills’ (the smart-speaker equivalent of apps) for voice assistants like Alexa. Actually, Amazon launched a feature called ‘in-skill purchasing’ in the US last year to enable exactly that. Now the feature is expanding globally, starting with the UK, Germany and Japan. “Soon, developers from around […]

Artists will be part of Instagram’s new shopping feature

Instagram wants people to start buying the clothes and accessories that their favourite celebrities (‘influencers’ included) are showing off in their posts. It’s launching a new feature called ‘Shopping from Creators’ next week, with a small group of public figures on Instagram. “Instead of taking a screenshot or asking for product details in comments or […]

Taylor Swift ‘Me!’ video did 65.2m views in its first 24 hours

Her fans made a sterling effort, but Taylor Swift’s new video didn’t quite knock BTS off their perch holding YouTube’s record for a video’s most views in its first 24 hours. Their ‘Boy With Luv’ generated 74.6m in that period, while Swift’s ‘Me!’ video with Brendon Urie ended up getting 65.2m views in its first 24 hours. […]

Nao gets a Microsoft-powered interactive music video

British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate a video driven by their astrological sign. There’s more interactivity as the video continues, with fans’ input adjusting the […]

Marketing Director, Artist Partnerships – mtheory – Los Angeles

mtheory is seeking a motivated, curious, team-oriented and organized individual to work closely with managers, artists and mtheory teammates to facilitate client success in today’s music market. The Marketing Director will work as a key project manager across all aspects of global marketing campaigns, at the direction of mtheory senior management to execute and implement […]

Apple names Pink Sweat$ as its latest ‘Up Next’ artist

Philadelphia-based R&B star Pink Sweat$ is the latest artist to get the Apple ‘Up Next’ treatment, following in the footsteps of the likes of Billie Eilish, Juice WRLD, Bad Bunny and H.E.R. The campaign will include a short film (shot on an iPhone XS for some double-branding sparkle) talking about his background and creative process […]

Childish Gambino gets his own Google-powered multiplayer AR app

“The experience begins with the opening of an AR portal. Walk through it to explore an augmented cave where you can find and interact with hidden glyphs while still being able to see out into the real world…” No, not the introduction to the latest Pokémon Go-style game. It’s Google’s blog post about its latest collaboration […]

The Dry Streams Paradox

Are you frustrated with the size of your fanbase? Tired of banging your head against a brick wall with ticket and merchandise sales? Unable to reconcile your streaming figures with the number of genuine fans? Then you might be suffering from The Dry Streams Paradox. What’s that? It’s the challenge that a growing number of […]

Bandcamp launches vinyl-pressing service for artists and labels

Bandcamp has launched a new vinyl-pressing service for independent artists and labels using its platform. Well, we say ‘launched’ – its official debut is later this year, but it was announced yesterday along with four pilot campaigns to show how it’ll work. It’s a Qrates-style service that combines vinyl with crowdfunding. “Our new vinyl pressing […]

Reminder: the perils of marketing singles to free streamers

If you’re directing fans to stream a new track by an artist, what happens if they’re tapping on that link on their smartphone, but are on the free tier of a service like Spotify? That’s one of the questions raised in our latest Sandbox music-marketing report – and answered by Cindy James, VP of streaming […]

Universal Music to develop original shows with podcast firm Wondery

Spotify and Pandora are throwing their energies into podcasts… but now so is the largest major label, Universal Music Group, via a partnership with podcast publisher Wondery. The pair have signed a deal to develop original podcasts based on the label’s catalogue, artists and labels. No specific shows have been announced yet, but when they […]

Blueprint Radio launches podcast-plugging service for artists

In recent years, the traditional discipline of radio-plugging has been joined by playlist-plugging, with people who specialise in pitching tracks to streaming services’ playlist curators. Now get set for a new variant: podcast-plugging. British radio-promotions firm Blueprint Radio has launched a new division called Blueprint Pods, which it says will focus on matching artists “with podcasts […]

Former Sony Music exec talks streaming: ‘Focus on the whales’

Thomas Hesse used to be the digital-business boss at Sony Music, but nowadays is an angel investor and startup founder (of still-stealthy Jamm Music) in his own right. He’s also written a column for Billboard that may hint at what the latter company is planning. His focus is on the music-streaming world’s equivalent of “whales” in casinos: […]

Instagram launches a photo-filter dedicated to Billie Eilish

By all accounts, Billie Eilish’s set at the Coachella festival was a big hit – levitating bed and all. And Instagram has gotten in on Billie Fever by launching a camera filter based on her. Tubefilter reported that it “gives users’ skin a plastic glean and also fully blacks out their eyes, while a strobe-light flashes in […]

BTS smash YouTube record with 78m first-day views of ‘Boy With Luv’

2019 is going to be a very big year for K-Pop stars BTS, spurred by their new mini-album ‘Map of the Soul: Persona’. Milestones are already tumbling. The band’s ‘Boy With Luv’ video smashed YouTube’s single-day viewing record, notching up 78m views in its first 24 hours last week. That takes the record from another K-Pop band, […]

YouTube has introduced new metrics to judge video success

Once upon a time, ‘views’ were the big metric that counted on YouTube. Then it moved on to ‘watch time’, but if you want to know what’s next, Bloomberg’s latest article is well worth a read. It claims that YouTube has “introduced two new internal metrics in the past two years for gauging how well videos […]

eMarketer sees Snapchat declining in popularity in the US too

We’ve already reported on claims by research firm eMarketer that Snapchat’s UK users are falling, under intense competition from Instagram’s growth. Now the company has put out its estimates for the US, and the trend is similar. “For the first time, Snapchat will lose monthly US users this year, with growth expected to flatten in 2020,” claimed […]

Spotify Ad Studio adds advanced streaming conversion metrics

A new post on the Spotify for Artists blog outlines updates to the Spotify Ad Studio feature where clients will get access to a new set of streaming conversion metrics that can show how users on the service’s free tier respond to their audio ads. “How many people who heard your ad checked out your music on […]

Lizzo and Jameela Jamil talk body positivity on Instagram

Actor and activist Jameela Jamil has interviewed Lizzo – creator of some of the greatest singles of 2019 so far – about issues around body positivity on Instagram. Jamil has been using her social media presence to call out advertisers and creators of “quick diet” “remedies” who use body shaming to sell their dubious products. […]

Snapchat gets the Bitmoji Party party started

Talking of Snapchat… the social app has created its first multi-player game, Bitmoji Party. It is part of its Snap Games arm and will be one of six planned games – the other five being created by third-party developers and exclusive to the app. Players compete against friends across a series of mini games and […]

Instagram is pinching Snapchat’s users in the UK

OK, it’s only one country, but the numbers from eMarketer are still interesting and tap into the issue of just how sustainable multi-platforming is in social media. The research company is saying this year will be the first since its launch that Snapchat user numbers in the UK will decline, calling it an “exodus” and […]

Google Assistant can now talk like musician John Legend

“Imagine hearing the silky smooth voice of John Legend answering your pressing questions everyday. Or narrating your local weather forecast. Or singing you happy birthday,” wrote Google’s Manuel Bronstein in a blog post yesterday. No, Legend isn’t back on the dating market. Instead, he’s lent his voice to Google’s voice assistant, Google Assistant – albeit only […]

Esperanza Spalding drove fans from Facebook / Instagram to Spotify

Facebook has published a case study of how artist Esperanza Spalding used the social network (and Instagram) to drum up excitement around her latest album ’12 Little Spells’ – including driving Spotify streams of it. “The roll-out included premiering each music video on Facebook and IGTV, talking to fans through comments and Facebook Live and converting the […]

Director, UK Sales and Marketing – The Orchard – London

Position:  Director, UK Sales and Marketing Location:  London, UK Reporting to: Director, International Sales and Marketing   The Orchard is a fast growing company that is leading the way in both the distribution and artist service sectors. We have 42 offices worldwide and are extremely proud of the international approach to the business we take. […]

Lang Lang deploys digital tactics for ‘Piano Book’ album

Pianist Lang Lang likes to have fun with technology: we remember him playing ‘Flight of the Bumblebee’ on-stage using an iPad and the Magic Piano app back in 2010, for example. On Friday, he released his latest album ‘Piano Book’ through UMG subsidiary Deutsche Grammophon, and there’s some inventive digital shizzle going on around it. […]

The Battle of Billie Eilish: Spotify, Apple and YouTube scrap it out

Original content is a big strategic focus for the major streaming services in 2019, as is ‘claiming’ as many rapidly-emerging artists as possible, in terms of creating said original-content for and with them. Billie Eilish, whose debut album ‘When We All Fall Asleep, Where Do We Go?’ is out today, looks set to become one […]

Nigerian artist Burna Boy gets a YouTube Artist Spotlight

Afrobeats artist Burna Boy is the latest musician to get a ‘YouTube Artist Spotlight Story’ produced by Google’s video service. He’s the first Nigerian artist to be chosen as an ‘artist on the rise’ by YouTube Music, to recognise the way he’s building an audience around the world with his videos. YouTube also provided some stats to […]

Some of Spotify’s programmed playlists will now be personalised

Until now, there’s been a clear split within Spotify’s own playlists: some are programmed by humans – the streaming service’s editorial team – and others by algorithms: its personalised playlists like Discover Weekly, Release Radar and Daily Mix. Now those boundaries are blurring: some of Spotify’s human-curated playlists will now be getting a dash of […]

Jax Jones and Martin Solveig spoof Fyre Festival with pre-save

“It’s just green mate”. “What is this???” Fans were initially confused about an Instagram post from artist Jax Jones late last week: it was just a green square. Which brought back memories of Tidal’s launch teasers for us, although the more-recent parallel is the infamous ‘orange square’ influencer campaign for the ill-fated Fyre Festival. This is entirely […]

Nav promoted his new album in Fortnite stream with Ninja

Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile, he’s also firmly on the music industry’s radar thanks to his compilation partnership with Universal Music, as well as his live-streamed Fortnite […]

Dealing with the ‘dry streams’ paradox in the playlists era

Have you heard about ‘dry streams’ yet? They’re streams that come without a great deal of interest in the artist themselves: for example, on mood or activity-driven playlists on streaming services where listeners aren’t necessarily noticing who made the tracks. We’ve been exploring the phenomenon in our latest Sandbox digital-marketing report. “Being featured in large […]

Instagram adds ‘Checkout’ feature for in-app shopping

Rumours that Instagram was going to do more with e-commerce have been bubbling for a while. Yesterday, the Facebook subsidiary revealed its latest moves. “Today, we’re introducing checkout on Instagram. When you find a product you love, you can now buy it without leaving the app,” explained Instagram. For now, this is based around products […]

Red Hot Chili Peppers to live-stream their pyramids concert

What I’ve got you’ve got to give it to your mummy… even if you have to break in to an ancient sarcophagus to do it. Yes, the Red Hot Chili Peppers are heading to Egypt to play a concert at the Great Pyramids of Giza later this week, and it’s just been announced that the gig will […]

Fan-messaging startup I Am Pop raises €2m in funding

I Am Pop is one of the startups trying to help musicians and music brands make better use of messaging apps in their marketing. It’s already working with artists signed to labels including Sony Music, Warner Music, AWAL and PIAS, and now the company has a new €2m funding round to help grow its business. I […]

YouTube stories get their own Snapchat-style AR features

Snapchat has its lenses, Instagram has its face-filters, and now YouTube has its own augmented-reality effects, which can be used in ‘stories’ posted to the video service. They’re a mixture of animated face-masks, hats and sunglasses that can be used in short videos posted by YouTube creators who have access to the ‘stories’ tool – which […]

Digital Marketing Coordinator – Mute – London

We are looking for a talented individual to join our creative and independent team, based in the West London office. The Digital Marketing Coordinator role is a key part of the marketing team and reports to the Head of Marketing, working across all releases on the label as well as sub-labels such as NovaMute. This […]

Apple is giving playlists the album-artwork treatment

We’re ashamed to confess that we haven’t given that much thought to the artwork for the programmed playlists on music-streaming services. That said, we suspect a fair few of those services haven’t really made it a priority either, beyond ensuring the right artist or mood-signalling image is present with the correct corporate branding. So it’s […]

Senior Manager, UK Retail Marketing – The Orchard – London

Position:  Senior Manager, UK Retail Marketing Location:  London, UK Reporting to: Director, International Sales and Marketing   The Orchard is a fast growing company that is leading the way in both the distribution and artist service sectors. We have 42 offices worldwide and are extremely proud of the international approach to the business we take. […]

Chemical Brothers create ‘fastest remix’ for Formula 1

The Chemical Brothers have a new track out today, called ‘We’ve Got To Try’, which is marvellous. But the veteran dance duo also released another track this week called ‘WGTT15000BPM F1 NEEEUM MIX’ that’s more curious. Not least because it’s only three seconds long (and thus won’t be earning any royalties on streaming services, which […]

Spotify sees label-relations and editorial teams working closer

Spotify wants its editorial and artist and label-relations teams to work “more in alignment” in the future, at least in the Nordic territories: Sweden, Norway, Denmark, Finland and Iceland. That’s according to Johan Seidefors, head of content, Nordic, at Spotify. He was talking in the streaming service’s session at the by:Larm conference in Oslo last […]

Twitter’s new video analytics tool helps marketers with timing

Twitter has launched a new analytics tool for people and companies posting video on its platform. It’s called Timing is Everything, and we think it could be quite useful for musicians. “Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video,” explained Twitter in an announcement blogpost. That means whoever […]

Louis Tomlinson debuts Landmrk-powered scavenger hunt for fans

The latest artist to benefit from a partnership with location-based marketing startup Landmrk is former One Direction star Louis Tomlinson. He’s promoting a new single called ‘Two Of Us’ with a digital scavenger hunt using the Landmrk for Music platform that the British startup unveiled in December 2018. “I’ve hidden some video clips in hotspots around the […]

Spotify talks pitching, artists and podcasts in the Nordics

Spotify wants its editorial and artist and label-relations teams to work “more in alignment” in the future, at least in the Nordic territories: Sweden, Norway, Denmark, Finland and Iceland. That’s according to Johan Seidefors, head of content, Nordic, at Spotify. He was talking in the streaming service’s session at the by:Larm conference in Oslo last […]

Blossoms get the pints in for their very own ‘pubcast’

If you’re reading this, Daniel Ek and team, we have another idea for what the existing podcasts ecosystem is missing: traditional British boozers! But UK band Blossoms are here to change that with the launch of their own ‘Blossoms Pubcast’, recorded in the pub in Stockport that inspired the band’s name. “In the first episode Tom, […]

Ludovico Einaudi to release seven albums in seven months

Classical-music composer Ludovico Einaudi clearly isn’t afeared of hard work: he’s just signed a new deal with UMG’s Decca Records to release seven albums in seven months. The project is called ‘Seven Days Walking’, and kicks off with the 15 March release of an album called ‘Seven Days Walking: Day One’. The other six albums […]

Amazon gets artist-curated International Women’s Day playlists

This Friday (8 March) is International Women’s Day, which has become something that pretty much every music-streaming service throws its weight behind in some way, particularly curated playlists. Amazon Music, for example, has roped in a bunch of ‘guest curators’ from the artist world this year, and it’s a super selection: *takes deep breath* Jess […]

Weezer get a Fortnite island where their new album is streaming

If you’d asked us who the next music artist would be to work with Fortnite after Marshmello’s recent in-game concert, it’s fair to say Weezer wouldn’t have been our obvious choice. Yet Weezer it is: the band have their very own island in the latest season of the popular game, called Weezer World. Mashable reports that it’s […]

Mahershala Ali launches Black History Month Apple Music playlist

Apple Music execs will have been cheering the Oscars ceremony on Sunday. Not because they all love Sophie from Peep Show (well, not just that) but because another winner on the night has just curated a playlist on the music-streaming service. Double Best-Supporting-Actor winner Mahershala Ali is behind the ‘Represent: Mahershala Ali’ playlist on Apple […]

Giggs gets his own augmented-reality experience in London

British rapper Giggs is the latest artist to experiment with augmented-reality (AR) technology. In this case, Island Records has created an AR experience with a rooted physical location: a mural on a wall in Shoreditch, London. The idea is that fans download an app called AR E2 (QR codes will be provided on the wall […]

Pandora launches ‘stories’ as a blend of podcasts and playlists

Pretty much every social-media service now has ‘stories’ as a format, so why shouldn’t music-streaming services? However, Pandora’s launch of a ‘stories’ feature isn’t what you might expect (i.e. short video clips that expire after 24 hours). Instead, it’s a format that blends podcasts with playlists. “Podcasts can tell stories about music, but generally don’t include full […]

Artist Nils Frahm explains why he’s closing his Facebook page

German artist Nils Frahm made his name exploring a blend of classical and electronic music, but now he’s making headlines for another reason: shutting down his Facebook page – “the first of many social media accounts I am going to close,” according to his farewell post. “Facebook et. al. have become unwanted companions in my life, […]

Billie Eilish is first artist for YouTube mini-series format

The latest video on artist Billie Eilish’s YouTube channel sees her rifling through her notebook: “an audio visual journey into the thoughts of Billie Eilish, exploring the inspiration behind songs” from her new album, according to its blurb. This is actually the first of a new format on YouTube under the banner of ‘mini series’ – three-to-five […]

K-Pop music sparked 5.3bn tweets on Twitter in 2018

Twitter is shouting proudly about the popularity of Korean pop music within its community: “With a new global record of 5.3 billion tweets last year” according to a blog post yesterday. Naturally, this is about K-Pop’s popularity outside South Korea continuing to grow, but Twitter is keen to stress the efforts it has been making […]

10.7m people showed up for Marshmello Fortnite concert

We knew that more than 10 million people watched Marshmello’s recent concert within video-game Fortnite. Now we’ve got a specific figure from the game’s publisher Epic Games. “On February 2nd, Fortnite had its best event day ever with 10.7 million players showing up for the Marshmello concert,” it told The Verge. It’s interesting to note how […]

Would you trust a bot to handle your Twitter feed?

We’ve written a fair bit about the use of bots to automatically respond to fans on Facebook Messenger. But what about turning your tweets and (if you’re a company) LinkedIn posts over to a bot? That’s the gist of Swiss startup Twinybots. “Our service will post content on socials networks without your intervention. But you can […]

Little Simz to tease new tracks using Instagram music stickers

British artist Little Simz is preparing for the release of her third album ‘GREY Area’ through AWAL, and as part of its marketing campaign is using music stickers on Instagram. The album comes out on 1 March, but every day between now and its release, a new 10-second snippet of one of its tracks will […]

Chatty Penguin’s Cally Hocknell talks marketing, stories and Insta-famous eggs

“What’s the point of marketers like me, why would you commission research, when an egg knocks Kylie Jenner off the top spot on Instagram?!” There were jokes and sharp insight in equal measures in music marketer and Chatty Penguin founder Cally Hocknell’s presentation at the FastForward conference in Amsterdam on Friday. She was referring to the […]

Apple Music lets subscribers give a free month to a friend

Here’s an interesting new tactic for music-streaming marketing: Apple Music is encouraging subscribers to get their mates onto the service too. “Give Apple Music to your friends,” explained a promotion that was push-notified to subscribers, according to news site AppleInsider. “Apple Music is better with friends. So give one of yours a free month.” The deal […]

Mumford & Sons launch ‘reimagined’ songs for Amazon Music

British band Mumford & Sons have become the latest artist to produce some exclusive music for Amazon Music. Although in this case, the songs are already well-known: what’s exclusive are new ‘reimagined’ versions of ‘White Blank Page’ and ‘Forever’. Amazon is suggesting that fans say ‘Alexa, play the Amazon Original by Mumford and Sons’ to […]

Brit Awards reveal plans for digital activations next week

Next Wednesday is the Brit Awards, the flagship annual awards show for the British music industry. It’s fair to say the organisers are leaving no stops un-pulled out when it comes to the digital activity around the event. There’ll be a live stream on YouTube of the show to viewers outside the UK, fronted by […]

Global Head of Digital Marketing & Promotions – FUGA – Amsterdam, London or New York

Job description FUGA Aggregation & Services is looking for an experienced, passionate and ambitious professional to head up our global digital marketing & promotions department. As a key part of our content exploitation team you will be instrumental in defining the FUGA brand and build on our strong position in independent digital music distribution.   […]

Kiss are launching their own brand of emoji

Never slow to spot a new branding opportunity, Kiss have teamed up with The Emoji Company to create their own line of emoji, which will be splashed across *consults press release* “Apparel, Accessories, Footwear, Electronics, Figures and Collectibles, Drinkware, Fan Merch, Home Goods, Stationery, and more”. The deal for ‘KISS x emoji®’ was brokered by […]

Director of Connected Fans Strategy – mtheory – Los Angeles or New York

Job Title: Director of Connected Fans Strategy   Location: Los Angeles or New York   Connected fan relationships are at the core of mtheory’s artist development strategy. We are seeking a highly curious individual to help lead us in identifying the core principles around the connected fan relationship – including knowing who the fans are, […]

Deezer chooses Sam Fender and Lewis Capaldi for ‘Next’ promo

Deezer has announced the next swathe of artists who’ll benefit from its ‘Deezer Next’ promotion in 2019. British artists Sam Fender and Lewis Capaldi will be global priorities for the streaming service this year, with Capaldi having stepped up from being a Deezer Next artist in the UK last year. They follow Deezer’s global artists […]

Steve Aoki joins Star Trek Fleet Command mobile game

Dance artist and DJ Steve Aoki was early in to esports, and now he’s become the first artist to nab a starring role in the latest mobile game based on Star Trek. Aoki is appearing in Star Trek Fleet Command as a character called Officer D’Jaoki, joining the game yesterday. This isn’t a brand new relationship with […]

Spotify gets Chuck D for eight-part podcast about The Clash

It was clear last week just how much welly Spotify is willing to put behind podcasts in the year ahead, with up to $500m earmarked for acquisitions of tech and content – including its deals for Gimlet Media and Anchor. Now Spotify has announced details of its next original, exclusive podcast: an eight-part documentary called […]

Childish Gambino dances his way onto Google Pixel smartphones

One of the points we’ve been making about augmented-reality (AR) technology over the past year is that the biggest impact for artists from it will come from campaigns using the big social/tech platforms with AR features: Snapchat, Instagram, Facebook etc. Now Childish Gambino is testing another angle: appearing as an animated character in the ‘Playground’ […]

Marshmello YouTube channel got 164% boost from Fortnite concert

We wrote last week that we were waiting for the latest weekly YouTube Music charts to go live, so that we could gauge the bump that dance artist Marshmello got from his concert in YouTube. Not least because anecdotally, nearly every child aged 8-13 we know has been hammering his tracks on YouTube ever since […]

Marshmello Fortnite gig sent his YouTube views soaring

More than 10 million people watched Marshmello’s first concert in video-game Fortnite last weekend. Now Nielsen has put out some figures showing how the event caused a big spike in his on-demand video (i.e. YouTube) streams. Billboard reports that his track ‘Check This Out’ saw a nearly 24,000% increase in views on the day of the concert, […]

Startup Steereo pays Uber / Lyft drivers to promote music

We know that in-car radio has historically been a key source of music discovery. And we also know that rideshare services (Uber and Lyft included) are very-popular ways to get around cities. Startup Steereo is bringing those two ideas together, with a music-promotion service based around paying drivers to play new music to their passengers. […]

Marketing Director – AWAL – London

AWAL serves a growing roster of emerging and already established artists and labels. We are now expanding our UK Marketing team to include a new Senior Director of Marketing.  Reporting to the General Manager, the role will involve working closely with artists, managers and label clients to set up, implement and deliver industry leading, innovative […]

Head of International Marketing – AWAL – London

As the Head of International Marketing, you will be responsible for managing AWAL’s international marketing teams who create and deliver successful, innovative & global marketing campaigns for our growing roster of Artist and Label clients. You will work directly with all our clients and with senior leaders in the AWAL team as well as develop […]

New York cracks down on companies selling fake socials activity

If you’ve ever been tempted to spend money inflating your Instagram followers, SoundCloud streams or other social metrics, here’s the latest useful warning not to. The state of New York has reached a settlement with a now-defunct firm called Devumi, after attorney general Letitia James launched an investigation into the company last year. In an […]

Community takes on SuperPhone with text-marketing for celebs

We’ve been writing about text-marketing startup SuperPhone since 2016, when musician Ryan Leslie raised $1.5m to build a tool for artists to communicate with fans via SMS. Now it’s got some competition from a startup called Community, discovered by Wired when actor and investor Ashton Kutcher promoted it to his fans. “I miss having a […]

Marshmello may be playing a gig within Fortnite this weekend

The popularity of video-game Fortnite has recently sparked a series of lawsuits from rappers and dancers, angry at the game including some of their signature moves without asking for permission or paying any kind of licensing fee. Some musicians have a more positive relationship with Fortnite though: EDM star Marshmello, for example, who’s broken online-viewing […]

Universal Music snaps up merch/branding firm Epic Rights

Universal Music Group’s Bravado division has been bolstered this week by the acquisition of merchandise and branding firm Epic Rights, for an undisclosed amount. Epic Rights works with the likes of Kiss, Aerosmith, Def Leppard, AC/DC and Britney Spears among other artists. CEO Dell Furano will be staying on as part of the acquisition. “I’m very proud […]

The Cinematic Orchestra launch website designed for offline use

Ninja Tune artist The Cinematic Orchestra have relaunched their website with a fun twist: it wants fans to use it offline. “To Believe… disable your internet connection now,” it explains, when they land on its homepage. If they do, the screen fades to black and then provides details about ‘A Caged Bird / Imitations of […]

Michael Bublé is the latest artist to get his own Alexa skill

Paloma Faith, then Little Mix, and now Michael Bublé. The Canadian crooner is the latest artist to get his own Alexa skill – a voice-controlled app for Echo smart speakers and other devices using Amazon’s virtual assistant. Fans saying ‘Alexa, open Bublé Daily’ will get access to the skill, which has launched in the UK, […]

Director, International Marketing – AWAL – London

JOB SUMMARY AWAL is looking for a flexible, confident and highly organised International Marketing Director, based out of our London office. Reporting to the General Manager, the role will involve working directly with our artists, managers and label clients and alongside our network of International Marketing Managers, distribution partners and licensees to plan. This is […]

Watch your profanity! YouTube explains how swearing affects ads

YouTube’s latest educational video is aimed at all creators, not just musicians, but for any artists who like to turn the air blue with ‘industrial language’ it’s worth a watch. It explains how “vulgarity or inappropriate language” affects whether a video can be monetised with advertising or not. Ads are fine for “light profanity (shit, […]

Simon Fuller ‘couldn’t give a monkey’s’ about streaming metrics

Former Spice Girls manager and American Idol creator Simon Fuller is hard at work with a new band in 2019, Now United, which includes members drawn from a host of countries. He’s been talking to Billboard about why (audio) streaming hasn’t been playing a role in the band’s early days. “[Today’s] music industry is all about: […]

AR-powered ‘David Bowie is’ app launches as $7.99 download

The ‘David Bowie is’ exhibition was a real treat for keen (and even casual) Bowie fans, debuting at the V&A Museum in London in 2013 before touring the world. Last year, plans were revealed to turn the exhibition into an augmented-reality app, and this week it’s been released for Android and for iOS by Sony […]

Manager Jake Udell thinks artist subscriptions WILL work

Monthly subscriptions are doing a pretty good job for the music industry in the context of Spotify, Apple Music and other streaming services. The idea of individual artist subscriptions has been tested regularly by startups and crowdfunding platforms, without yet catching on. Something admitted by manager Jake Udell in his latest blog post, which focuses on […]

YouTube continues its livestreaming partnership with Coachella

YouTube will be the exclusive livestreaming partner for American music-festival Coachella this year – the ninth year for the partnership. In fact, the deal is expanding, with YouTube now the exclusive playlists and livestreaming partner for both weekends of the festival – previously it only streamed the first weekend. “Additionally, YouTube Music and YouTube Premium […]

Taylor Swift’s app The Swift Life is shutting down

Just over a year ago, Taylor Swift teamed up with mobile-games publisher Glu Mobile to launch The Swift Life, her own app for fans to connect with one another, share their own content, and get her latest news, photos and videos. Now it’s shutting down, which the official announcement suggests is because the app was […]

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