Mariah Carey launches enhanced Christmas album with Spotify

At the time of writing, Mariah Carey’s ‘All I Want For Christmas Is You’ is the 41st most-streamed Spotify track in the UK, which tells you something about we Brits’ eagerness to embrace Christmas rather than think about Brexit and/or our upcoming general election. The rest of the world will be catching up (on Mariah, […]

Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps and artists working with a new generation of fitness brands is something else entirely. We […]

It’s Mariah Carey’s Christmas; we just live in it

‘All I Want For Christmas is You’ is Mariah Carey’s biggest streaming hit by a distance: it has 511.9m Spotify streams and 555m YouTube views, for example. The ‘Merry Christmas’ album the track originally featured on is getting the ‘deluxe anniversary edition’ treatment for its 25th anniversary this year, too, while in the UK Carey […]

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