Billie Eilish merch store will be integrated into livestream

We reported earlier this month on plans for Billie Eilish’s first livestream, the $30 ‘Where Do We Go? The Livestream’ concert on 24 October. Startup Maestro is the technical partner, and it’s been talking about a new partnership with ecommerce firm Shopify that will see merch sold during the event. Open to all artists using the platform, it […]

How to successfully livestream a music event

  *Learn more about Music and Livestreaming: reaching fans AND making money   Another day, another livestream. Well, probably another thousand of them. A year ago, livestreams were defined by their rarity, now they are defined by their ubiquity. So how to stand out in a market that has suddenly become very busy? We speak […]

Tools. Lockdown Livestreaming

When lockdown started, artists around the world swiftly jumped onto platforms like Instagram and Twitch, in order to livestream from their homes. But, with social distancing restrictions in place for the foreseeable future, and no real sense of when live music could return, the idea that livestreams could help to partially offset the enormous losses […]

Maestro is the startup partner for Erykah Badu’s livestreams

Earlier this month, we wrote about Erykah Badu building her own livestreaming destination rather than using the big social platforms to reach her fans during the Covid-19 lockdown. Now we’ve got some more information about the technology she used to do it. Badu’s partner was a startup called Maestro, which helps artists to create and stream shows from […]

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