Today’s positive coronavirus-related industry news (23 April)

Start today with YouTube’s announcement of a slate of Covid-19 related original shows, with several involving music. Stay Home With: Yungblud will explore the UK artist’s quarantine life, with viewers encouraged to donate to the No Kid Hungry charity, for example. Also positive is Abbey Road Studios’ new Topline Songwriting Competition, with songwriters, artists and producers invited to […]

Live A Pray-AR: how Madonna is using AR, TikTok and more in her new album campaign

The new Madonna album, Madame X, is out next month but leads singles ‘Medellín’ and ‘I Rise’ have not exactly set the charts alight. Which will make the set up to the album that little bit trickier. Perhaps as part of an accelerated media campaign, Madonna’s team has been talking to Billboard about the use of new […]

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