Sandbox Issue 236: Power Plays. THE NEXT STEP FOR PLAYLISTS

Lead: Playlists are still enormously important for breaking acts and for building careers – but they are increasingly a moving target that gets harder and harder to hit. As they change what they are, how they work and what they do, those marketing through playlists could find themselves shunted back to square one. This is […]

Mabel teams up with Samsung for ‘world’s first vertical gig’

We like Mabel a lot. We’re excited about many of the ways that music fans are sharing their love for music using mobile phones and social apps. But we apologise for raising a weary eyebrow at news that Mabel played “the world’s first vertical gig” for Samsung at “London’s new destination to experience the latest […]

Mabel and Marshmello flex their curation skills on Apple Music

Are streaming exclusives dead? Not quite, but they tend to veer towards the promotional side of things nowadays: an album will be available everywhere, but (for example) live EPs are fair game for single-service exclusives. Witness Mabel’s ‘Stripped Session’ acoustic EP, which is exclusive to Apple Music. She is also the latest artist to turn […]

Sandbox issue 231: Conversions. Tracking Cause and Effect in fan marketing

Lead: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a quote commonly attributed to Philadelphian retailer John Wanamaker in the 1800s and it has haunted the advertising and marketing worlds ever since. Spending money and hoping for a consumer reaction previously involved stacking up a […]

Aller à la barre d’outils