From Lyor Cohen to pop-ups, YouTube’s Article 13 drive continues

“The first time I’ve touched this safe-harbour [topic] in quite some time is this morning with you! I don’t hear it,” YouTube Music’s Lyor Cohen told Music Ally in June, after we asked him about the ongoing tensions between the music industry and YouTube over the ‘value gap’. “Anybody who is thinking about that is […]

Lyor Cohen on YouTube and the music biz: ‘We have a new love affair’

Fresh from a series of media interviews to promote the launch of YouTube Music Premium – including a chat with Music Ally – YouTube’s global head of music Lyor Cohen gave a keynote speech at the Cannes Lions conference today. The post Lyor Cohen on YouTube and the music biz: ‘We have a new love […]

Lyor Cohen on YouTube Music: ‘How do we actually grow the business?’

“This is about where we are – not we, YouTube, but where the industry is – and how do we move forward? And to me that’s the key: how do we elegantly move forward as we are transitioning from 18 years of decline, where artist development may have gone a little thin?” Lyor Cohen was fresh off […]

Lyor Cohen wants YouTube to break ‘two-horse race’ of Apple and Spotify

Why did Lyor Cohen take the job as head of music at YouTube in 2016? In his keynote speech at SXSW today, the music-industry veteran explained. “My greatest fear at the time was that distribution was going to be too highly consolidated between Apple and Spotify. It was scary that this could be a two-horse […]

Lyor Cohen: ‘The music industry will recognise us as a huge value contributor’

Lyor Cohen, YouTube’s global head of music, has told Music Ally that 2018 will be “the year of music for YouTube and Google” and suggested the animosity between the video platform and the music industry will soon be a thing of the past. “It’s too easy of a soundbite – ‘value gap’,” he said. “I […]

Lyor Cohen promise: ‘We’re going to make you rich and famous’

AdAge has been profiling Lyor Cohen’s plans for 2018 as head of music at YouTube, including boiling down his pitch to artists, managers and labels as “We’re going to make you rich and famous”. That includes providing financial support for music videos and promotion for new releases, as well as the previously-reported plans for a […]

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