Lyor Cohen warns industry not to get ‘drunk off the data’

YouTube Music boss Lyor Cohen sat down with colleague Tuma Basa, director of urban music, for a hip-hop focused event earlier this week – and delivered a warning to labels about their A&R strategies. “I think the industry is so focused on the data that it’s a problem. You guys are very lucky that you […]

Lyor Cohen keen to avoid algorithmic echo chambers on YouTube

The headline for newspaper The Times’ interview with YouTube Music boss Lyor Cohen may be over-egging the pudding a bit. ‘Whip Spotify’s ass? The answer is emphatically yes’, it turns out, refers to a section of the interview where the startling wording appears to come from the journalist in a question: Cohen agrees (“The answer is emphatically […]

YouTube and Mr Eazi team up to help emerging Nigerian artists

YouTube is already the most significant digital platform for Afrobeats artists looking to build their global audiences. Now the service has teamed up with Nigerian artist Mr Eazi and his emPawa Africa incubator to provide direct support for 10 emerging artists from Nigeria. The scheme will see those artists supported in recording music, making videos and getting […]

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