Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps and artists working with a new generation of fitness brands is something else entirely. We […]

Liz Longley smashes Kickstarter total to buy album back from label

When crowdfunding platform Kickstarter first started making waves in the music industry in the early 2010s, the pitch from artists was often ‘help me to make my new album independently’. In 2019, in the case of artist Liz Longley, the pitch is ‘help me to buy my new album back from my label so I […]

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