BTS set a new world record for livestreamed music audience

We’ve already reported on BTS’s successful ‘Bang Bang Con’ livestreamed concert in June. Now it’s been awarded an official Guinness World Record for attracting the ‘most viewers for a music concert live stream’. The official figure is 756,000 fans from more than 100 countries – and what made that even more impressive was that this was a paid livestream, with […]

Sandbox Issue 256: PRIMAL STREAM 📱🎧 Making lockdown concerts work

Lead: Livestreams have moved to try and fill the massive hole left by the total cancellation of tours and festivals around the world. As more acts do them, however, it becomes incrementally harder to stand out and draw in big enough audiences to make them worthwhile. We speak to those building a whole new gig economy here […]

Twitch was watched for more than 5bn hours in Q2 2020

Twitch is one of the platforms seeing a big spike in usage during the Covid-19 pandemic. A new report claims that in the second quarter of this year, Amazon’s live video service was watched for 5.07bn hours. That’s up from 3.11bn in the first quarter of this year – a 62.7% quarter-on-quarter increase. The report comes […]

Laura Marling sold 6,500 tickets for Union Chapel livestreams

Livestreamed concerts can be great for reach as free events, but can they be money-spinners for artists as paid events? There’s a lot of experimentation going on around this, and Laura Marling’s recent concerts broadcast from London’s Union Chappel venue were being watched as a key case study: the £12 tickets were sold through the […]

The Best Music Marketing Campaigns During Lockdown

*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history   The initial response within music marketing to lockdown was to charge into livestreaming – seeing it as a way to plug at least part of the hole created by mass concert cancellations. […]

MMF GM: ‘We need to train people to value online content’

Jayne Stynes, general manager at management body the MMF, hopes that some of the innovation around livestreams during the Covid-19 pandemic will lead to lasting change. “At my most optimistic, I would love to believe that what is happening right now will open up a huge cultural shift towards consumers valuing online content beyond its […]

Prospa held a livestreamed rave in a 3D virtual warehouse

Last week, we wrote about a livestreamed set by Dutch DJs W&W, for which they had a virtual stadium full of dancing fans created. Now British duo Prospa have put a different kind of virtual environment through its paces: a warehouse for an old-school rave. It was the result of a partnership between Polydor, Prospa’s label […]

Canadian PRO SOCAN launches livestreams licensing scheme

Lots of artists and especially DJs are livestreaming on Facebook and Instagram, but as the latter platform recently made clear, there are some licensing restrictions on what music can be played. Canadian collecting society SOCAN has done something interesting though: a new program called ‘Encore!’ that will pay songwriters and publishers when their work is used in livestreams […]

Sandbox Issue 253: Music Marketing in Lockdown

Lead: We are now several weeks into lockdown and have moved far, far beyond just “doing a livestream”. There was some wavering at the start as to whether albums should be delayed by several weeks or brought forward, but now everyone is having to roll their sleeves up and get on with it. The music […]

Instagram to share revenue with creators with badges and ads

In April this year, we reported on the acknowledgment by a couple of Instagram executives that they had plans afoot to help creators (musicians included) to make money from their livestreams on the platform. Yesterday, Instagram made its first announcement on that score. “To give fans another way to participate and show their love, we’re introducing badges that […]

Clubify launches subscription-based livestreaming service

The latest startup hoping to make a livestreaming splash is called Clubify, and its pitch to fans is “your favourite DJs, clubs and festivals live at home”. The UK-based startup’s focus is on electronic music, then, but also on charging for access rather than free streams. Its subscription membership will cost £14.90 a month or £149.90 […]

Kenya Copyright Board takes aim at unlicensed DJ livestreams

Instagram has music licensing deals for user-generated content through parent company Facebook, but even it recently had to clarify its guidelines for people broadcasting music on the platform. The wider question of licensing for online livestreams is provoking debate across the world, including this week in Kenya. The Kenya Copyright Board (KECOBO) has delivered a warning […]

Houseparty app launches ‘In The House’ events for co-viewing

Video-chatting app Houseparty has been one of the big hits of the Covid-19 pandemic, alongside Zoom, with people using it to chat to friends and family, and sometimes to play its embedded games. Now Houseparty is exploring music and livestreams through a three-day event called ‘In The House‘, which launches tomorrow (15 May). It’ll be […]

OMG! OMD sell £75k in merchandise from their virtual gig

We’re fairly sure Travis Scott made a killing from virtual items around his recent Fortnite concert, although a figure hasn’t yet been announced. One artist that is announcing some numbers from an online performance, though, is veteran British act OMD. Last Saturday (9 May) they streamed a recording of a November 2019 concert on YouTube […]

Maestro is the startup partner for Erykah Badu’s livestreams

Earlier this month, we wrote about Erykah Badu building her own livestreaming destination rather than using the big social platforms to reach her fans during the Covid-19 lockdown. Now we’ve got some more information about the technology she used to do it. Badu’s partner was a startup called Maestro, which helps artists to create and stream shows from […]

Facebook will soon let page owners charge for livestreams

In terms of reach, Facebook is a hugely powerful platform for livestreams, which is why many artists have been using it during the Covid-19 lockdown period for performances, fan Q&As and other live broadcasts. Making money directly from those broadcasts (as opposed to indirectly through promoting streams, merchandise etc) hasn’t thus far been the goal. […]

Warner Music Group opens its live vaults for PlayOn Fest

This weekend (24-26 April), Warner Music Group is hosting the virtual PlayOn Fest where listeners can “relive epic performances one time only”. Over the three days, past shows from a huge range of acts, among them Coldplay, Green Day and Janelle Monáe (we only picked these three as they rhyme, but there are MANY more) will be […]

Today’s positive coronavirus-related industry news (21 April)

Spotify has added more partners to its Covid-19 Music Relief project. Having started with donations to MusiCares, PRS Foundation and Help Musicians, it is now also donating to funds and charities in France, Germany, Ireland, Sweden, Australia, Brazil and Canada. Meanwhile, David Guetta’s livestreamed concert at the weekend generated 9m views on Facebook and nearly […]

Beatstream Box Office adds tech for ticketed live-audio streams

Startups and services based on live music are having to pivot quickly (if, hopefully, temporarily) amid the Covid-19 pandemic. We wrote about ticketing app Dice’s launch of a livestreaming-focused Dice TV feature last week, and now fellow British startup Beatstream Box Office is making its own changes. The company’s main business is giving fans paid access to […]

One World: Together At Home raises $127.9m for Covid-19 relief

This weekend, a parade of stars teamed up for the One World: Together At Home livestream, organised and curated by Global Citizen and Lady Gaga to benefit the World Health Organization’s Covid-19 Solidarity Response Fund. How did the event do? By yesterday it had already raised a total of $127.9m, of which $55.1m will go […]

Dice ticketing app adds livestreams with new Dice TV feature

We’ve already seen the biggest companies in the live music world, from Live Nation to Eventbrite, reveal some of their plans for cost reductions to help them get through the coronavirus crisis. What about smaller startups whose businesses are based on live music though? Ticketing app Dice is one of them, and this morning it has revealed part […]

Houseparty video-chat app signed up 50m new users in last month

50 million people have signed up to video-chatting app Houseparty in the last month alone, according to its CEO Sima Sistani, speaking in an interview with Bloomberg. The app is riding the same stay-at-home wave as Zoom (which has grown from 10 million daily active users at the end of 2019 to more than 200 million […]

Instagram has plans to help artists monetise livestreams

Instagram is one of the best platforms for quickly drawing an audience for an artist’s livestream, if they have a healthy following on the app. However, when it comes to those artists making money from their broadcasts, Instagram Live is still at a very early stage. This thread of tweets makes for very interesting reading on […]

Today’s positive coronavirus-related industry stories (8 April)

We’ve broken the big positive story out as our lead today, but there are other good things to report on too. Variety has a report on how ticketed-livestreams platform StageIt is growing during the pandemic: it made $884k in the last two weeks alone, compared to $500k in the whole of 2019. That translates into revenues […]

Sandbox Issue 249: What music can learn from YouTube’s biggest channels

Lead: Music is critical to YouTube while the music industry (beyond the politics of the value gap debate) is hugely reliant on the platform. But so too are other content types. We look at the biggest channels on YouTube generally – including categories such as comedy, education, film, sports and gaming (as well as music […]

YouTube’s Stay Home #WithMe hub gathers music livestreams

YouTube’s latest initiative to encourage people to self-isolate during the coronavirus pandemic’s current phase is a hub called StayHome #WithMe that gathers videos that it thinks will keep people entertained, active and informed while staying home. The top shelf on the page is called ‘Jam With Me’ and spotlights the latest livestreams from artists – at the time […]

The Weeknd sets Apple Music record, holds Spotify listening session

It’s fair to say that The Weeknd’s new album ‘After Hours’ is expected to have a big debut this weekend. The streaming services are certainly throwing their weight behind it. Apple announced yesterday that the album has broken its record for Apple Music pre-adds (people pre-saving it to their libraries). MBW reported that by yesterday, […]

Charli XCX kicks off ‘self-isolating’ livestreams series on Instagram

Everyone and their artist auntie is livestreaming now, it seems – our RSS feed was overwhelmed by a blizzard of media articles commenting on the trend this morning too. Some of the more notable examples from the past 24 hours include: Charli XCX kicking off a series of Instagram livestreams, patching in fellow artists like Christine and […]

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