YouTube to host ‘Lover’s Lounge’ live event for Taylor Swift

Taylor Swift’s new album ‘Lover’ drops on 23 August, and she has teamed up with YouTube for a live-streamed event the day before called ‘Lover’s Lounge (Live)’. It’ll see Swift performing a new track from the album, taking part in a Q&A, and plugging her collaboration with Stella McCartney on a new clothing range. At […]

YouTube Coachella festival livestream generated 82m views

YouTube says that its livestream of the first weekend of the Coachella festival last month set a new record: 82m live views, up an impressive 90% on the figure for 2018’s event. “After nine years of success in the desert, we’re doubling down on music festivals, starting with a new two-year partnership to live stream […]

Sandbox Issue 224: Up Hit Creek. THE DRY STREAMS PARADOX

Lead: The Dry Streams Paradox is when there is a huge gap between the number of streams an act gets and the number of fans they have or can reach. Just because someone plays one of your songs, it does not follow that they even know what your name is. Does this all mean that […]

Red Hot Chili Peppers to live-stream their pyramids concert

What I’ve got you’ve got to give it to your mummy… even if you have to break in to an ancient sarcophagus to do it. Yes, the Red Hot Chili Peppers are heading to Egypt to play a concert at the Great Pyramids of Giza later this week, and it’s just been announced that the gig will […]

Sandbox Issue 220: Vault-ing Ambitions

Lead: While Netflix viewers are currently obsessing over Marie Kondo and her rules on de-cluttering the home (instructing viewers to only hold onto the things that “spark joy”), a different approach needs to happen in digital marketing. Rather than binning everything but the essentials, archivists and markets should be retaining as much as they can […]

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