Case study: marketing Laura Marling’s Semper Femina album

Laura Marling’s last album, ‘Semper Femina’, is a wonderful piece of work: something I’ve returned to again and again since its release, discovering new details every time. Hats off to that, then. But also to the team that worked hard on the marketing campaign for an album, released through More Alarming Records via Kobalt Music […]

Lessons from Kobalt’s Laura Marling pre-save campaign

At our recent Sandbox Summit conference, Kobalt Music Recordings’ David Emery outlined three lessons learned from running a Spotify pre-save campaign for Laura Marling. Now he’s turned the talk into a blog post, which makes good reading for any music marketer. We reported on his thoughts about getting away from your desk and inbox to […]

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