Lady Gaga launches creative Chromatica contest with Adobe

In May we reported on Marshmello teaming up with creative-software firm Adobe on a ‘Be Kind’ campaign, getting fans to create a short video based on his new single. Now the company is launching a new contest with Lady Gaga based around her latest album ‘Chromatica’. Gaga is providing her own assets for the competition: photos, illustrations, logos, icons […]

The Best Music Marketing Campaigns During Lockdown

*Check some of the best music marketing campaigns of 2019 here *Take inspiration from the best music marketing campaigns in recent history   The initial response within music marketing to lockdown was to charge into livestreaming – seeing it as a way to plug at least part of the hole created by mass concert cancellations. […]

Today’s positive coronavirus-related industry stories (8 April)

We’ve broken the big positive story out as our lead today, but there are other good things to report on too. Variety has a report on how ticketed-livestreams platform StageIt is growing during the pandemic: it made $884k in the last two weeks alone, compared to $500k in the whole of 2019. That translates into revenues […]

Aller à la barre d’outils