KSI and Craig David turn into holograms for LadBible video

Craig David all over your… desk? The British star’s latest collaboration, with KSI, has been turned into an augmented reality video for online brand LadBible. Fans can visit the microsite on their smartphones (here’s the link) and then point their camera at a space around them to pop up virtual versions of the pair performing […]

Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines

Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly complicated – if not increasingly risky. Some are arguing they still have power, but others are […]

Social star KSI debuts on TikTok with #WakeUpCallChallenge

British YouTuber KSI is a social media sensation. His YouTube channel has 21m subscribers, while his November boxing match against fellow influencer Logan Paul was described as “the biggest amateur boxing match in history”. KSI has also been releasing music for some time: his first single came out in 2013, while in November 2019 he […]

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