Katy Perry’s ‘Smile’ album comes with its own video game

The new Katy Perry album comes out tomorrow (28 August) and ‘Smile’ will be accompanied by its own promotional game. It’s a partnership with computing brand Dell – or rather, with its high-end gaming sub-brand Alienware. The game is called Katy Quest, and from the clip shared by Perry on her socials, it appears to be […]

Sandbox Issue 254: The Rise of Music Podcasts

Lead: If you aren’t making or appearing on a podcast, do you actually exist? Even with DSPs and record labels investing in them heavily and building whole podcasting divisions, there is still the issue of licensing music for them that is holding back their creative potential. Yet beyond that knotty problem, the sector is still an […]

Katy Perry launches a ‘virtual flower delivery service’

“Our goal is to provide the best virtual flower delivery service that can help you tell someone you care, you love them, you miss them, or simply thank them for believing in you. Select a bouquet you wish to share and write your personal message to go along with it.” No, not the latest Silicon […]

Amazon debuts ‘Handpicked’ artist playlists, starting with Katy Perry

Ice cream. Weepy movies. Three-hour gym sessions. Howling at the moon like a crestfallen wolf. All good ways to respond to being dumped. Or you could listen to Katy Perry’s new ‘Songs About Moving On’ playlist on Amazon Music, of course. It’s the first in a new series of playlists for Amazon under the banner […]

Sandbox Issue 219: The Tools and Trends That Will Shape 2019

Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR filters and scarcity to algorithmic personalisation of playlists, the continued rise of Latin […]

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