K Camp and Genius talk artist entrepreneurs: ‘Ain’t nobody gonna babysit you!’

If you don’t know Atlanta artist K Camp, it’s highly likely you know his track ‘Lottery (Renegade)’, or at least the 15-second clip of it that blew up on TikTok early in 2020, in turn sending the track zooming back up the charts. There’s far more to K Camp than one viral track, however. With […]

First speakers and agenda details for Sandbox Summit Global

Today we’re announcing the first confirmed speakers and outline agenda for our Sandbox Summit Global conference, which takes place online in September. The event will include Platoon’s Denzyl Feigelson in conversation with Q&A’s Troy Carter, as well as interviews with K Camp (the artist behind the viral hit ‘Lottery (Renegade)’ and business partner Genius. The […]

How K Camp’s ‘Lottery’ (aka ‘Renegade’) went viral – and what happened next

Atlanta rapper K Camp began releasing mixtapes in 2011, before signing to Interscope in 2014, building up a loyal following. However, the release of his track ‘Lottery’ in early 2019 changed everything. The track initially had a slow build through platforms including Instagram, YouTube and Triller, but then a few months later users of TikTok […]

Sandbox Issue 247: All Triller, No Filler: Music’s next big launchpad?

Lead: Triller is not a TikTok killer – but it is certainly proving to be a hearty contender. At the moment, it is strongest in the US and it skews heavily towards hip-hop as its in-built soundtrack. Its ambitions are, however, more global and the genres it covers will naturally expand as it grows internationally. […]

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