John Legend is meditation app Headspace’s new ‘chief music officer’

We’re big fans of famous artists being given spurious job titles as part of partnerships with tech companies, dating back to the glory days of Lady Gaga as Polaroid creative director and Will·I·Am as director of creative innovation at Intel. But perhaps meditation app Headspace really did need a ‘chief music officer’ and John Legend […]

More artists turn to livestreams amid coronavirus isolation

As the live-music shutdown continues, more and bigger artists have turned to livestreaming performances online as an alternative, if not (certainly not in terms of income) a replacement. Neil Young is launching a ‘Fireside Sessions’ series of concerts broadcast from his home. As far as we can tell, the performances will be hosted on his own Neil […]

Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas and a lot of new paths for marketing this year and beyond. Campaigns: TikTok goes all […]

Google Assistant can now talk like musician John Legend

“Imagine hearing the silky smooth voice of John Legend answering your pressing questions everyday. Or narrating your local weather forecast. Or singing you happy birthday,” wrote Google’s Manuel Bronstein in a blog post yesterday. No, Legend isn’t back on the dating market. Instead, he’s lent his voice to Google’s voice assistant, Google Assistant – albeit only […]

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