Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone. We spotlight the best recent uses of music (and surprise catalogue reappearances) on TikTok in recent months and also look […]

Spotify commissioned an Instagram AR effect for artist Headie One

British artist Headie One is the latest musician to experiment with an augmented-reality (AR) camera effect in a social app – in his case, Instagram. It’s based on the artwork from his new mixtape ‘Music x Road’: a reflective mask and chest-tattoo that fans can superimpose on themselves for the purpose of Insta amusement. What’s […]

Mark Ronson is releasing an interactive Instagram music video

As Facebook has continued to sign music-licensing deals that include Instagram, so artists and labels have been thinking about what more they can do with music and videos on the popular social app. Mark Ronson is the latest example of an artist to benefit: his ‘Pieces of Us’ track with King Princess is getting an […]

BBC’s Instagramification is a ‘personalised, data-driven documentary’

Unfortunately only people within the UK can watch Instagramification, a new pilot documentary by British public-service broadcaster the BBC about “the good, the bad and the ugly of the world’s fastest growing social network” (yep, Instagram). But even if you can’t watch it, the concept is interesting: the Beeb is pitching this as a ‘personalised, data-driven […]

Instagram flags up its efforts to crack down on bullying

With 153 million followers, Selena Gomez is one of the most popular stars on Instagram – only Ariana Grande and Cristiano Ronaldo are ahead of her, plus Instagram’s own official account.  Yet in June 2019, Gomez revealed that she’d deleted the app from her own phone, because “it would make me feel not good about myself, and look […]

Facebook and Instagram expand their music features to Brazil

Facebook hasn’t just been rolling out UGC-focused music features across its apps in the last year: it has also been expanding those features regularly to new markets. The latest is Brazil, where Facebook and Instagram users can now share music in their videos and posts, as well as using Facebook’s Lip Sync Live feature. “In […]

You’ll soon be able to build your own Instagram camera effects

There’s something we missed in Facebook’s raft of announcements at its f8 developer conference earlier this week. The company is “opening Instagram to the entire Spark AR creator and developer ecosystem”. What’s that? Spark AR Studio is Facebook’s tool for developers to build augmented-reality content, thus far mainly focused on its Facebook Camera feature. Now, that’s fully […]

Artists will be part of Instagram’s new shopping feature

Instagram wants people to start buying the clothes and accessories that their favourite celebrities (‘influencers’ included) are showing off in their posts. It’s launching a new feature called ‘Shopping from Creators’ next week, with a small group of public figures on Instagram. “Instead of taking a screenshot or asking for product details in comments or […]

Sandbox Issue 226: What people just don’t “get” about digital marketing

Lead: what digital marketing trends are most underrated or simply misunderstood in 2019? That’s the question we put to the music marketing community and got them to hold forth on the subject. This resulted in a lot of ideas and a lot of new paths for marketing this year and beyond. Campaigns: TikTok goes all […]

Instagram launches a photo-filter dedicated to Billie Eilish

By all accounts, Billie Eilish’s set at the Coachella festival was a big hit – levitating bed and all. And Instagram has gotten in on Billie Fever by launching a camera filter based on her. Tubefilter reported that it “gives users’ skin a plastic glean and also fully blacks out their eyes, while a strobe-light flashes in […]

Lizzo and Jameela Jamil talk body positivity on Instagram

Actor and activist Jameela Jamil has interviewed Lizzo – creator of some of the greatest singles of 2019 so far – about issues around body positivity on Instagram. Jamil has been using her social media presence to call out advertisers and creators of “quick diet” “remedies” who use body shaming to sell their dubious products. […]

Instagram is pinching Snapchat’s users in the UK

OK, it’s only one country, but the numbers from eMarketer are still interesting and tap into the issue of just how sustainable multi-platforming is in social media. The research company is saying this year will be the first since its launch that Snapchat user numbers in the UK will decline, calling it an “exodus” and […]

Esperanza Spalding drove fans from Facebook / Instagram to Spotify

Facebook has published a case study of how artist Esperanza Spalding used the social network (and Instagram) to drum up excitement around her latest album ’12 Little Spells’ – including driving Spotify streams of it. “The roll-out included premiering each music video on Facebook and IGTV, talking to fans through comments and Facebook Live and converting the […]

Sandbox Issue 225: Retargeting in an Age of Privacy

Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about why – if they put the work in – this can be more blessing than curse. Campaigns: Billie Eilish […]

Instagram’s head of music partnerships steps down

Lauren Wirtzer Seawood, Instagram’s head of music partnerships, is leaving the company. She joined in November 20015 after a previous role heading digital for Beyoncé’s company Parkwood Entertainment. In an Instagram post revealing her departure, Wirtzer Seawood said she was “off to new adventures” but did not give further details. She was a respected leader […]

Instagram adds ‘Checkout’ feature for in-app shopping

Rumours that Instagram was going to do more with e-commerce have been bubbling for a while. Yesterday, the Facebook subsidiary revealed its latest moves. “Today, we’re introducing checkout on Instagram. When you find a product you love, you can now buy it without leaving the app,” explained Instagram. For now, this is based around products […]

Instagram co-founder isn’t sold on big-tech breakup plans

Of all the things Facebook could have done in response to Democrat politician Elizabeth Warren’s suggestion that it should be broken up for abuse of its power, temporarily blocking the Facebook ads that she’d booked to promote her plan was probably the most foolish. The social network claimed it was because “they violated our policies against use […]

Instagram may be working on a ‘co-watching’ video feature

The idea of ‘co-viewing’ online video is a good one: people watching simultaneously around the world while text-chatting with friends and/or strangers. It’s one reason YouTube’s new ‘Premieres’ feature is working well for artists and other creators, and it was also a good idea when Vevo invented it as ‘Watch Party’ a few years ago […]

Little Simz to tease new tracks using Instagram music stickers

British artist Little Simz is preparing for the release of her third album ‘GREY Area’ through AWAL, and as part of its marketing campaign is using music stickers on Instagram. The album comes out on 1 March, but every day between now and its release, a new 10-second snippet of one of its tracks will […]

Chatty Penguin’s Cally Hocknell talks marketing, stories and Insta-famous eggs

“What’s the point of marketers like me, why would you commission research, when an egg knocks Kylie Jenner off the top spot on Instagram?!” There were jokes and sharp insight in equal measures in music marketer and Chatty Penguin founder Cally Hocknell’s presentation at the FastForward conference in Amsterdam on Friday. She was referring to the […]

Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics

Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers while offering the desperate and gullible a quick fix. But the platforms are getting wise to […]

Facebook tipped to integrate WhatsApp, Instagram and Messenger

Why DID Instagram’s co-founders and the remaining co-founder of WhatsApp leave Facebook in 2018? More fuel for the gossip was provided by a New York Times report this weekend reporting that CEO Mark Zuckerberg “plans to integrate the social network’s messaging services — WhatsApp, Instagram and Facebook Messenger… The services will continue to operate as […]

Analyst claims Instagram will make $14bn of revenues this year

Facebook doesn’t break out revenues for Instagram when publishing its financial results – just like Alphabet doesn’t give standalone figures for YouTube. That leaves a gap for analysts to fill with their own estimates. One, Jefferies, has put out a figure for Instagram. “We believe that Instagram is a material driver for growth in ’19 and […]

Aller à la barre d’outils