Sandbox Issue 217: Transfer Time. How to move fans from underperforming social channels

Lead: Artists have had to adapt to streaming microroyalties being minuscule – but equally they have had to grapple with organic reach on Facebook now nudging close to 0%. They can, of course, spend their way out of it; but there is also the option to start to move their fans over to other social […]

Study claims social media ‘increases depression and loneliness’

You know what makes us feel sad? Studies about how social media makes people feel sad. The latest comes from the University of Pennsylvania, based on an experiment involving 143 people completing a survey about their mood and wellbeing, while also sharing screenshots of their iPhone battery screens (which shows how long they’ve been spending on […]

And the biggest music-streaming service in the Nordics is…

If you just completed that sentence with ‘Spotify’, sorry, that’s not the answer. At least, it’s not the answer according to the 2018 Polaris Nordic Digital Music Survey, which is published by collecting societies Koda, Teosto and Tono. This year’s survey quizzed nationally-representative samples of more than 1,000 people in Denmark, Norway, Finland and Sweden […]

Instagram ‘edges’ Snapchat as US teenagers’ favourite social app

This is far from the biggest surprise you’ll read in your inbox this week, but Instagram appears to have overtaken Snapchat in popularity among American teenagers. This, at least, is the claim in research firm Piper Jaffray’s latest ‘Taking Stock With Teens’ survey, which quizzed 8,600 US teens about their consumer habits – from shoes to […]

Sandbox Issue 213: Single-Minded. What Actually is a Single in 2018?

Lead: what exactly is a single in 2018? When any song can technically take on a life of its own now, there is a dizzying diversification in what could count as a single. We work through the main 14 (14!) types of “single” we have identified, explain how they work and also how they can […]

Instagram expands its shopping features through stories and Explore section

The rumours were true: Instagram is getting new features focused on shopping. They were announced yesterday, and will be focused on two specific areas of Instagram’s app: its stories section, and its Explore homepage. The post Instagram expands its shopping features through stories and Explore section appeared first on Music Ally. Source: Music ally

Sandbox Issue 211: At The Sharp End. What To To (and not do) When a Song Suddenly Spikes

Lead: Songs can spike for a multitude of reasons – and often the spike is part of the marketing plan and therefore anticipated (or at least hoped for). But songs can also spike for esoteric reasons or just through sheer luck. Distinct from viral hits (ephemeral and often the start of the end of a […]

Instagram Instgr-albums: aligning the social network

[The following is a comment piece by Gregor Pryor, co-chair of the Entertainment & Media Group at legal firm Reed Smith.] So Jaden Smith released his (remix) album solely on Instagram. It’s a typically obtuse promotional move from Smith, a pop star who once tweeted that “Instagram is not the answer”. Perhaps the release of […]

What is Social Music in the Streaming Age?

Music IS social, and it always has been. We talk (and argue!) about it; we watch concerts together; go clubbing together; experience it as a communal soundtrack for birthday parties and religious worship and much, much more… Any over-confident tech startup promising to ‘make music social’ is drunk on their own disruption. But of course, […]

Sandbox Issue 209: Storylines, Music’s next chapter with Instagram Stories

Lead: There are 400m people using Instagram Stories every day and musicians are among the heaviest lifters here. Until recently, however, it was a curiously music-free set up; but new licensing deals with parent company Facebook  have seen audio being incorporated into posts. This is, in part, a move by the photo-sharing app to hold existing […]

Top-10 social profiles have thousands of impersonators

Beyoncé, Taylor Swift and Selena Gomez are among the musicians with the largest followings on social networks – but also those with the greatest number of impersonators. That’s according to the New York Times, which commissioned a company called Social Imposter to research the number of people pretending to be one of the top 10 accounts […]

Instagram stories now have 400m users… and licensed music to soundtrack them

Instagram has announced its latest milestone tonight: more than 400 million people are using its ‘stories’ feature every day to share photos and video clips on an ephemeral basis. There’s also a new feature for those people to play with: music. Instagrammers can now add music to their stories, thanks to Facebook’s recent set of […]

Instagram publishes Creator Handbook for video tips

Hot on the heels of launching its longform-video section IGTV, Instagram has published a ‘Creator Handbook’ to provide tips and recommendations for anyone creating video for the platform. “Think of this guide as a way to get started capturing vertical video content, whatever your camera,” is how the guide is pitched to creators of all stripes, musicians […]

Instagram music’s Lauren Wirtzer Seawood talks artists, fans, stories

“The reality, particularly for artists, is that people want to feel like they can connect with you. And it’s really hard to connect when you’re perfect all the time…” It’s interesting that Lauren Wirtzer Seawood is saying this, given that she’s the head of music partnerships at Instagram – a social-media platform that’s still seen […]

Palo Santo Messenger bot kicks off Years & Years album campaign

What is Palo Santo? It’s a fictional city where androids and humans live side-by-side, of course. But don’t worry if you didn’t know that: this is only just being revealed, bit-by-bit, to fans of British band Years & Years. Or perhaps we should say bit-by-bot, since one of the initial planks in the campaign for […]

Pew Research: 73% of US adults use YouTube, while 68% use Facebook

The Pew Research Center’s surveys of Americans are well-respected, so its new study of social-media habits is well worth perusing today, to see some of the trends at work. Facebook remains the top platform overall, used by 68% of American adults according to the survey, with around three quarters of them logging in every day. […]

Facebook signs licensing deal with processing-hub ICE

The music agreements keep coming for Facebook, which now has a deal with online licensing and processing hub ICE – the joint venture between European collecting societies PRS for Music, STIM and GEMA. “The licence covers Facebook, Instagram, Oculus and Messenger and provides online music licensing for over 290,000 rightsholders, across 160 territories,” explained ICE […]

Facebook revenues up 47% while net profit grows by 79%

Facebook has announced another strong set of quarterly financials, with the company’s revenues growing by 47% year-on-year to $10.33bn in the third quarter of 2017. The social network reported a net profit of $4.71bn for the quarter, up 79% year-on-year. The latest user numbers: Facebook daily active users were up 16% to 1.37bn, while monthly […]

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