How do social media camera filters work, how much do they cost to make, and are they worth the investment?

In 2020 you’re nothing in the music industry without your own custom AR filter, layering brightly covered digital swirls over camera displays. Legendary artists such as Prince, Pink Floyd and The Beatles have all launched their own filters on social networks – the Prince estate offering a Purple Rain filter on TikTok and WMG’s Firepit […]

Ministry of Sound makes a game out of Instagram stories

Ministry of Sound has found an inventive use for Instagram stories: it’s turned them into a game to promote the single, ‘Mightnight (The Hanging Tree)’ by Hosh & 1979 ft. Jalja. The Sony-owned label worked with digital agency F-That to create the game, which involves driving a motorbike through a snowstorm while tapping to avoid obstacles […]

Artists can now share Spotify Canvas to their Instagram story

A growing number of artists have been taking advantage of Spotify’s Canvas feature, with its eight-second video loops accompanying tracks instead of static artwork. Now Spotify is encouraging artists to spread those videos on social media. “Starting today, artists in the Canvas beta can share Canvases to their Instagram Stories, broadening the reach of their […]

Mark Ronson is releasing an interactive Instagram music video

As Facebook has continued to sign music-licensing deals that include Instagram, so artists and labels have been thinking about what more they can do with music and videos on the popular social app. Mark Ronson is the latest example of an artist to benefit: his ‘Pieces of Us’ track with King Princess is getting an […]

Instagram launches a photo-filter dedicated to Billie Eilish

By all accounts, Billie Eilish’s set at the Coachella festival was a big hit – levitating bed and all. And Instagram has gotten in on Billie Fever by launching a camera filter based on her. Tubefilter reported that it “gives users’ skin a plastic glean and also fully blacks out their eyes, while a strobe-light flashes in […]

Little Simz to tease new tracks using Instagram music stickers

British artist Little Simz is preparing for the release of her third album ‘GREY Area’ through AWAL, and as part of its marketing campaign is using music stickers on Instagram. The album comes out on 1 March, but every day between now and its release, a new 10-second snippet of one of its tracks will […]

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