Sandbox Issue 253: Music Marketing in Lockdown

Lead: We are now several weeks into lockdown and have moved far, far beyond just “doing a livestream”. There was some wavering at the start as to whether albums should be delayed by several weeks or brought forward, but now everyone is having to roll their sleeves up and get on with it. The music […]

Instagram publishes guidelines on use of copyrighted music

Verzuz battles, Robbie Williams’ kitchen karaoke, KT Tunstall solo raving… There have been some joyful musical broadcasts on Instagram Live during the Covid-19 pandemic. But as a blog post from Instagram noted yesterday, the recent boom in livestreams has “highlighted some confusion across the community — especially around the use of recorded music in Live on […]

Instagram Live soared for Jill Scott vs Erykah Badu, 6ix9ine

It’s fair to say that the Verzuz battle between Jill Scott vs Erykah Badu was hotly anticipated – and thankfully (given the technical difficulties we’ve seen in previous battles) lived up to expectations. It did pretty well in figures too: Scott posted a follow-up Instagram pic celebrating “1+ Billion Impressions” for the event, which saw both stars spinning […]

Instagram Live is getting a donations feature – for charities

Instagram is opening up its Live feature to allow users to create a fundraiser initiative where 100% of the money raised will go to a nominated cause. There are a number of caveats – notably that fundraisers can only be undertaken for nonprofits and Instagram has its own list of approved nonprofits that any money raised can […]

Instagram has plans to help artists monetise livestreams

Instagram is one of the best platforms for quickly drawing an audience for an artist’s livestream, if they have a healthy following on the app. However, when it comes to those artists making money from their broadcasts, Instagram Live is still at a very early stage. This thread of tweets makes for very interesting reading on […]

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