US regulator to toughen up its rules on influencer marketing

The US Federal Trade Commission (FTC) appears to be preparing for another crackdown on shady influencer marketing. Commissioner Rohit Chopra has published a statement that suggests the current regulations there need to be toughened up. “Misinformation is plaguing the digital economy, and recent no-money, no-fault FTC settlements with well-known retailers and brands to address fake reviews and […]

Tools: Keyhole. Measure the impact of their social media & influencer campaigns

Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits.  One constant in its suite of features have been hashtags, which still present a crucial opportunity to boost an account’s visibility on the platform and help it to be discovered by new […]

Nicky Jam and YouTuber Teala Dunn team up for TikTok video

There is a lot going on in this TikTok video featuring musician Nicky Jam and YouTuber Teala Dunn: a motorbike chase, a fight scene, drones and a daring, tracksuited car-park-clambering escape. Published through Sony’s official TikTok profile (that’s big Sony, the overall company, rather than its Sony Music subsidiary) it claims to be “the most epic TikTok […]

Prajakta Kohli launches YouTube series with Neha Kakkar episode

Prajakta Kohli is one of the emerging wave of young Indian YouTubers growing their audiences on the video service. Her channel MostlySane has nearly 4.5 million subscribers, and she’s just launched an original series called ‘Pretty Fit’, which is about getting fit by doing some unusual non-gym activities – tilling land, harvesting sugarcane etc. Anyway, her guest […]

19 TikTok stars get together for #hyephouse ‘collab house’ in LA

You don’t have to be a boomer to think that the idea of sharing a house with 19 TikTok stars has the makings of a living hell. But in the case of the Hype House in Los Angeles, it’s part of a burgeoning social-media trend. The New York Times has explained what’s going on: actually, only a […]

FTC launches new guide to influencer-marketing disclosures

A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide – ‘Disclosures 101 for Social Media Influencers‘ – which aims to keep them on the right side of advertising regulations there. It’s a plain-language summary […]

Sandbox Issue 222: SYNC IN. Music Synchronisation Gets Smarter

Lead: as synchronisation grows in importance, a new wave of tools is emerging to make that whole process work seamlessly and smarter, covering both micro-licensing and pitch management. We look at the key players here, what they do and where they are taking synch – plus consider how AI is set to shake things up […]

New York cracks down on companies selling fake socials activity

If you’ve ever been tempted to spend money inflating your Instagram followers, SoundCloud streams or other social metrics, here’s the latest useful warning not to. The state of New York has reached a settlement with a now-defunct firm called Devumi, after attorney general Letitia James launched an investigation into the company last year. In an […]

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