Report claims nanoinfluencers are the new microinfluencers

The first time ‘microinfluencers’ appeared on Music Ally’s radar was in the spring of 2017, when a few influencer-marketing agencies were trumpeting the merits of working with people with 30,000 or less followers on social networks. The post Report claims nanoinfluencers are the new microinfluencers appeared first on Music Ally. Source: Music ally

Warner Music Australia signs new influencer partnership

As influencer marketing continues to become a more-common part of the music-marketing landscape, Warner Music Australia has announced an interesting joint venture with talent agency Born Bred Talent. The post Warner Music Australia signs new influencer partnership appeared first on Music Ally. Source: Music ally

Musical.ly starts to attract brands for influencer marketing

Social app Musical.ly has been cautious about getting into advertising – and with good reason, given the strong regulations in the US around advertising to children. However, brands are starting to make use of the app for their own marketing by working with its popular ‘Musers’ on influencer-marketing campaigns. The post Musical.ly starts to attract […]

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