Musical.ly starts to attract brands for influencer marketing

Social app Musical.ly has been cautious about getting into advertising – and with good reason, given the strong regulations in the US around advertising to children. However, brands are starting to make use of the app for their own marketing by working with its popular ‘Musers’ on influencer-marketing campaigns. The post Musical.ly starts to attract […]

YouTube stars had greater role in Apple iPhone X launch

A number of journalists are huffing and puffing this week, after it emerged that Apple cut back advance access to its new iPhone X for technology writers, while giving handsets to a handful of YouTube stars. “Apple provided the iPhone X to a small number of traditional testers for about a week, while limiting most […]

Digital marketing lessons from WMG, Kobalt and Lounge Books

Music Ally’s Sandbox Summit conference in London yesterday included three short’n’sharp sessions where digital marketers outlined the lessons they learned from recent campaigns. Warner Music Group’s senior VP of global marketing Beth Appleton talked about influencer marketing. “We know that they’re the new tastemakers. And ultimately we’ve got the potential to reach millions globally. And […]

Influencer marketing: why labels are turning to social stars

YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing. Paying social stars to promote a product or brand has been a growing trend for some time, but what does it mean for music marketing in 2017? […]

Aller à la barre d’outils