Instagram promises crackdown on ‘hidden advertising’ in the UK

Since 2018, UK regulator the Competition and Markets Authority (CMA) has been running an investigation into whether influencers on social media are disclosing their endorsements properly. In January 2019, that included eliciting ‘formal commitments’ from 16 British celebrities to be fully transparent, including musicians Rita Ora and Ellie Goulding. This week, the investigation has put Instagram in the […]

Jennifer Lopez and Maluma held a YouTube premiere ‘afterparty’

Jennifer Lopez and Maluma have just released a pair of singles together: ‘Pa Ti’ and ‘Lonely’, and like a growing number of artists, they unveiled the music videos in a YouTube premiere, yesterday. However, they also held an afterparty (a #PaTiAfterParty in hashtag form) which saw J-Lo and Maluma chatting about the collaborations, promoting their upcoming movie […]

SignalFire report explores the growing ‘creator economy’

Is everyone an influencer in 2020? Well, not everyone, but according to investment firm SignalFire “more than 50 million people around the world consider themselves creators, despite the creator economy only being born a decade ago”. That’s the introduction for its new report, ‘Creator Economy Market Map‘, which catalogues more than 100 of the startups […]

Tools. HypeAuditor: Analytical Platform for transparent & fraud-free influencer marketing

HypeAuditor has become a key tool in identifying fraudulent influencer accounts; now it has added a new influencer discovery tool, enabling those frequently working with influencers to promote artists/releases and to more easily find the right fit.  The platform says it has a database of 11m+ influencers across Instagram and YouTube, scraping information from publicly […]

Bad Influencer Marketing

Tighter rules around what they must declare and a series of scandals have not quite knocked influencers off their pedestal, but there has been a lot of damage to some big reputations and this reflects badly on everyone in the influencer world. Record labels and managers are getting more deeply involved in the influencer world […]

Sandbox Issue 246: BAD INFLUENCE. Social media’s new fault lines

Lead: Influencers are a growing part of music marketing but tighter rules on what they can do (and how explicit they must be in declaring their interests), as well as a series of scandals, are making working here increasingly complicated – if not increasingly risky. Some are arguing they still have power, but others are […]

US regulator to toughen up its rules on influencer marketing

The US Federal Trade Commission (FTC) appears to be preparing for another crackdown on shady influencer marketing. Commissioner Rohit Chopra has published a statement that suggests the current regulations there need to be toughened up. “Misinformation is plaguing the digital economy, and recent no-money, no-fault FTC settlements with well-known retailers and brands to address fake reviews and […]

FTC launches new guide to influencer-marketing disclosures

A number of social-media influencers have been reprimanded by regulators about not offering clear-enough disclosures about their commercial relationships. Now the US Federal Trade Commission (FTC) has published a guide – ‘Disclosures 101 for Social Media Influencers‘ – which aims to keep them on the right side of advertising regulations there. It’s a plain-language summary […]

Viral post exposes fake-data problem in China’s KOL advertising

On 17 October, a Chinese tech-startup owner posted an article on his WeChat account about a controversial aspect of China’s KOL (Key Opinion Leaders – known as influencers in the west) advertising scene. The article now has more than 100k views, as well as countless reposts by other notable accounts and individuals. It concerned a […]

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