A&R in the digital age: ‘Learn with your artist and be open to admitting your mistakes’

In a world of streaming, social networks and the ability for any artist to get their music up on digital platforms, how is the role of the label A&R evolving? A panel at AIM’s Indie-Con conference in London today addressed the topic of ‘A&R in the digital age’. The speakers included Vidhi Ghandi from Ninja […]

Independent artists talk fans, streaming and digital survival

Around 20,000 new songs are added to streaming services like Spotify every single day. A sobering statistic for an independent artist wondering how they can cut through the noise to reach people who’ll love their music. So how are artists using streaming services, social networks and other means to build their audiences and sustain their […]

Wellbeing in the music industry: ‘It’s a global myth that mental illness is a weakness’

Modern life is rubbish, as a wise Britpop band once told us. At least, it can be, if digital noise, work pressures and an always-on lifestyle start to get on top of you, or if you’re not receiving good enough support for your mental-health needs. The music industry certainly isn’t the only sector where these […]

Case study: marketing Laura Marling’s Semper Femina album

Laura Marling’s last album, ‘Semper Femina’, is a wonderful piece of work: something I’ve returned to again and again since its release, discovering new details every time. Hats off to that, then. But also to the team that worked hard on the marketing campaign for an album, released through More Alarming Records via Kobalt Music […]

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