Report: Bytedance has Indian label deals for new music service

New details have emerged on TikTok’s parent company Bytedance’s plans to launch its own music-streaming service. Bloomberg reports that the new service will launch this autumn “in a handful of territories, mostly poorer countries where paid services have yet to garner large audiences”. The countries aren’t named, but one clue comes from the news that Bytedance has […]

Spotify in India: ‘Our job is to grow the market’

It isn’t easy being Spotify. It’s harder being Spotify in India, a country where the launch of the world’s number one audio-streaming service has been the subject of much speculation and controversy. Now that’s it here, without most of the Warner Music Group catalogue and that of Saregama, India’s oldest record label that owns the […]

Spotify launches its stripped-down ‘Lite’ app in India

Having signed up more than two million users in India after its recent launch there, Spotify has now made its Spotify Lite app available in the country too. It’s a stripped-down version of Spotify’s smartphone app which is just 11MB in file-size, and is designed to be used in “slow network conditions”. The app has been […]

Music service Wynk loses statutory licensing case in India

A judge in the Bombay High Court in India has ruled against streaming and download service Wynk in its long-running licensing dispute with record company Tips Industries. It is a protracted story but, in brief, Tips and Wynk had failed to agree licensing terms back in 2017 and this saw Tips requesting that its catalogue of […]

Gaana CEO targets 600m Indian music-streamers by 2022

Gaana’s chief executive Prashan Agarwal isn’t content with the impressive growth so far in the number of Indian people streaming music. “The penetration of music streaming is only 10% in the Indian market with around 150 million users. The market needs to grow to 600 million in the next 2-3 years,” he told the Business Standard this […]

TikTok’s Indian app-store ban has now been overturned

Google and Apple removed social app TikTok from their app stores in India last week, but it will now be returning to the stores, after the state court in Tamil Nadu overturned its ban. This, in turn, has spurred India’s federal government to tell Google and Apple that they can make the app available again. […]

TikTok downloads blocked in India after government request

Social app TikTok hasn’t been blocked in India: people who’ve downloaded the app there are still using it. But is *has* been removed from Apple and Google’s app stores, meaning that new downloads are currently barred from those official sources. The news is a setback for TikTok in what’s become one of its biggest markets. […]

YouTube Music hits 3m downloads in one week in India

The top bosses at YouTube, including CEO Susan Wojcicki and global head of music Lyor Cohen, are in India to mark the launch of YouTube Music there, announcing the app has been downloaded 3m times in its first week. (In comparison, Spotify said 1m people had signed up for the service during the first week […]

Report: JioSaavn slashes annual subscription price by 75%

Will Spotify’s launch in India trigger a price war among competing music-subscription services? It’s possible: JioSaavn has just slashed the price of its annual JioSaavn Pro subscription by as much as 75%. That’s according to a report on the website NewsBytes. “Previously, the plan was available at Rs. 999/year, but now, you can get the same […]

Western artists prove popular in Spotify’s early days in India

Spotify had more than one million people using its service in India a week after launch, but what were they listening to? The company shed some light on that last night in a blog post. “What we found is that Indians are starting off strong by listening to musicians and tracks from around the globe, with […]

Indian streaming service Gaana to hold another US festival

We recently wrote about music-streaming service Gaana’s growth to 80 million active users, making it a leading service in its home country India. Yet Gaana is keen to build its brand around the world, including the US. This June, it’ll hold its second Gaana Music Festival Stateside, in Holmdel, New Jersey and Mountain View, California. RadioAndMusic reported that […]

Spotify has 1m users in India one week after launch

Spotify launched in India last week, amid a controversy surrounding its licensing – and a legal injunction filed by Warner Music Group. That row continues, but how is the Indian launch going otherwise? Spotify has confirmed to Music Ally that a week after launch, it now has more than one million users in India. That’s […]

In India ‘the scale opportunity is telco bundles’

Reading a report about India earlier this week, we spotted a reference to the music-streaming market there needing to go beyond subscriptions and advertising for its revenues. How, though? Consultancy firm Midia Research has published its answer: telcos. “To unlock the scale opportunity, streaming has to look beyond subscriptions, and also beyond ad supported,” claimed founder […]

Hungama ‘Sound of Fame’ report explores Indian listening trends

Indian digital-music service Hungama has published a report – Sound of Fame – which outlines some of the trends on its platform in 2018. The company said that its user base grew by 48% last year, with a 22% increase in average listening-time per user. The number of streams on Hungama Music tripled in 2018, but the […]

Court ruling emerges as Warner Music calls Spotify’s comments ‘appalling’

An Indian court has made its ruling on Warner Music Group’s application for an injunction as part of its dispute with Spotify over publishing licensing in the country. Does the ruling settle the matter one way or the other? Unsurprisingly, it’s complicated. Here’s Spotify’s statement, sent out to journalists this morning: “We’re pleased with today’s […]

Report claims there are now 150m ‘audio OTT’ users in India

A figure that’s been bandied around about the Indian digital-music market is ‘100 million’ – that’s how many people were thought to be using music-streaming services in India last year. Now there’s an update in a report published by Deloitte and Indian music-industry body IMI about the ‘Audio OTT economy in India’ – Audio OTT being ‘over-the-top’ […]

Indian music industry keen for safe-harbour clampdown

The ‘value gap’ debate isn’t just a European or American thing. In India, too, there is a discussion going on (and, indeed, a fully-fledged political consultation exercise) on how safe harbours should operate. The Indian government is considering new legislation – the  Information Technology [Intermediaries Guidelines (Amendment) Rules – and Indian music-industry body IMI has published […]

Vodafone Idea mulls new music-streaming strategy in India

We’ve written a lot about Indian streaming services Gaana, Saavn (now JioSaavn) and Wynk Music over the last couple of years. Their next source of competition may come from telco Vodafone, which recently merged with another Indian mobile operator, Idea Cellular. The latter company already has its Idea Music app, which combines streaming, downloading, playlists […]

India draws up new rules for ‘intermediary’ apps like TikTok

Social apps from overseas, particularly China, have been dominating the upper reaches of app stores in India. Now the government is responding, with new regulations aimed at ‘intermediary’ apps that get their content from users. The Financial Times reported that any such apps with more than five million users in India ‘need to set up […]

Research firm predicts Spotify added 2m US subscribers in Q4

Spotify announces its latest quarterly financial results on 6 February, but research firm CIRP has got in early with some predictions – based on (caveat alert!) a survey of 500 Spotify listeners in the US. It reckons that Spotify added two million paying premium subscribers in the US during the final quarter of 2018, while […]

Zee Music Company reaches 30m-subscribers YouTube milestone

It’s not just T-Series doing well at signing subscribers up for Indian-music YouTube channels. Zee Music Company has announced its own milestone: 30 million subscribers for its flagship YouTube channel, which mixes film and non-film music. “Zee Music Company is now 30 million subscribers strong on YouTube India. A big THANK YOU to all for […]

Hungama Music launches radio-style ‘original audio programming’

It’s not just the likes of Spotify, Deezer and Pandora trying to take a bite out of traditional radio by moving into podcasts. Indian streaming service Hungama Music is following suit with the launch of what it’s terming ‘original audio programming’. That means radio-style shows in languages including Hindi, Telegu, Punjabi, Bengali and Marathi, but starting […]

The top three artists on YouTube last week were all from India

Guess who the most popular musician in the world was last week based on YouTube views? Not Ariana Grande, who’s currently Spotify’s top artist: she was only 21st in YouTube’s weekly rankings for 11-17 January – admittedly before the release of her latest track ‘7 Rings’, which has done 60m+ views in its first five days on […]

Report claims Spotify could launch in India this month

We’ve been expecting Spotify to launch in India sometime in the spring, based on previous gossip from industry sources. However, Variety reckons the streaming service could go live even earlier than that – as soon as this month. “Spotify is rumored to be hosting a launch party in Mumbai on January 31, which means they’re […]

Spotify India launch plans heat up with T-Series… and Samsung?

Indian music company T-Series still hasn’t managed to knock gamer PewDiePie off his perch as YouTube’s most-subscribed-to channel: it’s on 80.5 million subs at the time of writing, compared to PewDiePie’s 80.9 million. Given their respective growth over the past year, it seems only a matter of time before T-Series is top dog – but […]

Sandbox Issue 219: The Tools and Trends That Will Shape 2019

Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR filters and scarcity to algorithmic personalisation of playlists, the continued rise of Latin […]

How Gaana became India’s top audio-streaming music service

There has been some debate over the title of India’s top music audio-streaming service, with multiple companies staking their claim. Most recently, in December 2018, Gaana said that it now had 80 million monthly active users (MAUs), which would make it the country’s top service “with a fair margin” according to CEO Prashan Agarwal. So […]

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