Spotify India launch plans heat up with T-Series… and Samsung?

Indian music company T-Series still hasn’t managed to knock gamer PewDiePie off his perch as YouTube’s most-subscribed-to channel: it’s on 80.5 million subs at the time of writing, compared to PewDiePie’s 80.9 million. Given their respective growth over the past year, it seems only a matter of time before T-Series is top dog – but […]

Sandbox Issue 219: The Tools and Trends That Will Shape 2019

Lead: A new year and a new slate. To kick off the year, we speak to marketers around the business and around the world about what tools they think will be indispensable and what trends they believe will shape 2019. From AR filters and scarcity to algorithmic personalisation of playlists, the continued rise of Latin […]

How Gaana became India’s top audio-streaming music service

There has been some debate over the title of India’s top music audio-streaming service, with multiple companies staking their claim. Most recently, in December 2018, Gaana said that it now had 80 million monthly active users (MAUs), which would make it the country’s top service “with a fair margin” according to CEO Prashan Agarwal. So […]

Universal Music project to identify emerging artists in India

Universal Music India has launched a new project with alcohol brand Allied Blenders & Distillers that aims to “incubate, encourage and promote aspiring singer songwriters to showcase their talent and release their music globally via Universal Music”. It’s called the Sterling Reserve Music Project, named after the whisky brand Sterling Reserve. Artists will be able […]

Report 419: The 40 Trends of 2018

“May you live in interesting times,” runs the old Chinese curse. The music industry has certainly done that, through the last two decades of digital disruption. Typical to form, 2018 was very interesting indeed. For our review of the year, we’ve picked the 40 trends that shaped 2018 for our industry. Spotify adapted to life […]

Country Profile – India 2018

The post Country Profile – India 2018 appeared first on Music Ally. Source: Music ally

Indian telco Jio added 37m subscribers in the last quarter alone

Our lead story in today’s bulletin talks about the Indian music industry’s ambitions to be a top-10 global market by 2022. Telcos are going to play a crucial role in that, so our attention was grabbed this morning by the latest financial results from Reliance Industries, the parent company of mobile network Jio – which is […]

Indian offline music service Carvaan gets a premium version

‘Offline’ music? That’s the raison d’etre of something called Carvaan in India: a portable music player launched by Saregama that is preloaded with 5,000 ‘evergreen’ songs in Hindi, Bengali, Tamil and Marathi versions, and which is thus aimed at older people who may not have reliable-enough internet access to stream music. The premium version of […]

Videos are top digital-music consumption format in India

While MusicWatch is focusing on the US, Nielsen’s latest report turns its attention to India – a country where it claims 94% of the online population listens to music, based on its latest survey. The India Music 360 report’s findings also include 20 hours of average listening a week – either as a primary activity or in […]

The rise of Indian hip-hop: ‘There’s going to be a huge opportunity…’

From labels to streaming services to brands, they’re all saying the same things: hip-hop is the hottest independent music genre in India in 2018, and it’s only going to get bigger. Hip-hop is the fastest-growing genre for streaming service Saavn. Major label Sony Music and indie label Azadi Records are each negotiating deals with more […]

T-Series tipped to overtake PewDiePie for YouTube subscribers

We’ve been covering the rapid growth of Indian music firm T-Series’ YouTube channels (in terms of their subscribers) in recent months. Now the company’s main channel could be set to dethrone the biggest YouTube star of all: gamer Felix ‘PewDiePie’ Kjellberg. The post T-Series tipped to overtake PewDiePie for YouTube subscribers appeared first on Music […]

India seen as new point of leverage for labels over Spotify

Spotify has made it clear that India is one of its key priorities for global expansion, post going public. Yet reports that some of its rightsholder partners are holding off on the necessary licensing agreements won’t go away. This time it’s the Financial Times claiming that “the large record labels that control the music industry have not […]

Netflix sees its next 100m subscribers coming from India

The Financial Times has a good piece on video-streaming service Netflix’s ambitions in India where it’s starting to invest more money in original shows and films. It quotes CEO Reed Hastings speaking at a Delhi conference, saying “Even we couldn’t have predicted the last two years of Indian internet growth” and adding that in terms of Netflix […]

Indian firm Saregama sees growing music and video streams

Indian music and film company Saregama has been talking about the strong growth it’s seeing from audio music-streaming services, as well as from YouTube. By the end of 2017, the company’s music catalogue was generating 724m quarterly streams on audio services like Saavn, Gaana and Wynk Music according to local site Medianama. That’s up from 503m […]

Indian firm T-Series is adding 3m YouTube subscribers a month

Indian music giant T-Series has long been one of the most popular channels on YouTube, and its growth is continuing apace. Its film-music focused catalogue has just reached a new milestone on Google’s video service: more than 40 million subscribers. Indian news site RadioAndMusicBiz notes that this is up from 30 million in December 2017, […]

Reliance claims $1bn valuation for Saavn and JioMusic merger

Indian telco Reliance Industries is merging its own music-streaming service JioMusic with independent player Saavn, in a deal that it says values the merged entity at more than $1bn. It’s promising that the resulting business will offer “global reach, cross-border original content, an independent artist marketplace, consolidated data and one of the largest mobile advertising […]

India music trends: Transparency, independent artists and more

India has long been one of the most interesting music markets in the world, and one that dances to its own rules, particularly with the influence of the film industry – Bollywood included. So how is the Indian market evolving in the streaming age? A panel at Music Biz and Music Ally’s NY:LON Connect conference in […]

India: The sleeping giant of digital music is ready to wake up

At the end of September this year Music Ally was invited to attend the inaugural All About Music conference in Mumbai, India. We’ve since been speaking to some of its main contributors, and taking a look at the key themes that emerged on how India is evolving as a music market. All About Music is […]

Saavn teams with Amazon, Snapchat and new strategic investors

Indian streaming service Saavn is having a busy month, thanks to a partnership with Amazon, a marketing campaign running on Snapchat, and a pair of new strategic investors for the company. Saavn has also seen its latest original track, ‘Bom Diggy’, become a hit not just on its own service in India, but also on […]

India becomes world’s second-biggest smartphones market

China is the country with the highest smartphone shipments in the world, followed until now by the US in second place. Two different research companies reckon that India has just overtaken the latter country. Canalys claims that more than 40m smartphones shipped in India in the third quarter of this year, representing growth of 23% […]

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