Classical streaming service Idagio to launch in Japan

Classical music streaming service Idagio is launching in Japan later this month, tying in with its live video stream of a concert by the Vienna Philharmonic orchestra on 21 June. The Japan launch will include Idagio’s catalogue of more than 2m tracks, and its ‘Global Concert Hall’ series of livestreams. There’s certainly an audience to […]

Today’s positive coronavirus-related industry stories (29 May)

We’ve been running a series of stories (you can find the archive link below) about some of the positive news in our industry relating to the Covid-19 pandemic, such as relief efforts for and from the music community, and tools to help artists adapt to the situation. Start today with a new campaign from Global […]

Sandbox Issue 245: Catalogue Marketing Rejuvenated

Lead: With pretty much everything available at all times, the fundamentals of catalogue marketing have had to bend to the needs of the streaming market and the social media landscape. There is still a role for the deluxe anniversary boxset, but finding new ways to shake up the old and shine new light on both […]

Idagio classical-music streaming service launches free tier

Classical-music streaming service Idagio is launching a free tier, which will make a catalogue of 2m tracks available to listeners without the need for a subscription. The company clearly hopes that the new tier will provide an accessible entry-point to classical music for people who may be less knowledgeable about classical – with a canny […]

Idagio-commissioned study explores classical streaming potential

A report claiming that classical music could be ‘streaming’s next genre’ comes with an important caveat – to its credit, one that’s openly stated – that it was commissioned by a classical-music streaming service. Idagio enlisted research company Midia Research to survey 8,000 adult music consumers across eight countries, including the US, UK and Germany. […]

Classical streaming app Idagio has passed 1m downloads

Idagio is one of the companies (see also: Primephonic) trying to build a business out of a music-streaming service focused purely on classical music. It has a new milestone to report: more than 1m app downloads globally, with an admittedly-less-useful stat that it now has subscribers in 180 countries. It’s taken four years to reach the […]

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