Dead End Hip Hop talks platforms, Patreon and hip-hop in 2019

Founded in 2011, Dead End Hip Hop (DEHH) has built a strong community around its discussions of hip-hop’s music and culture, with more than 233,000 subscribers on YouTube, and nearly 3,300 fans funding the company’s work through Patreon. In an email interview with Music Ally, DEHH’s six-strong team – Kennith B. Inge, Roderic Wright (aka […]

BandLab launches ‘Tracklanta’ global hip-hop contest

BandLab is one of the best-known online music-making platforms: it has more than eight million people using it. Now the company is launching a contest for budding hip-hop musicians called ‘Tracklanta’, inviting them to submit their work in the hope of winning studio time with five top-tier producers: Bryan-Michael Cox, Drumma Boy, Young Chop, Tasha […]

Apple rebrands its flagship hip-hop playlist as Rap Life

However deliberate it was when they were originally created, Spotify’s playlists have got one thing very right in the current streaming age: RapCaviar, Viva Latino and others have become strong brands in their own right. Apple Music has been doing interesting things with its playlists too – for example commissioning artists to create original, varied […]

Gully Boy inspiration Divine talks hip-hop, India and independence

The film Gully Boy has been a huge hit in India, and it’s also reflected the emergence of an exciting new independent hip-hop scene in the country – something journalist Amit Gurbaxani wrote about for Music Ally in September 2018. Gully Boy is inspired by real-life rappers Divine and Naezy, and Divine (aka Vivian Fernandes) was […]

Mixtapes website MixTape Monkey says it has 11m listeners

Hip-hop mixtapes website MixTape Monkey has an audience of 11 million listeners, according to its creator Mark Serrano. Interviewed by news site Startland, the Kansas City-based founder describes himself as an “enforcer” – by which he means he enforces a strict policy of quality on the mixtapes featured on his site. “If I donʼt believe you’re […]

Interscope EVP: streaming spurs creative exploration in hip-hop / R&B signings

The current popularity of hip-hop and R&B on music-streaming services is enabling labels to sign more artists, and thus take more creative risks, according to Nicole Wyskoarko, EVP of urban operations at Interscope Geffen A&M. “This is an amazing time to be in urban music. We’re able to really monetise urban music on a scale […]

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