K Camp and Genius talk artist entrepreneurs: ‘Ain’t nobody gonna babysit you!’

If you don’t know Atlanta artist K Camp, it’s highly likely you know his track ‘Lottery (Renegade)’, or at least the 15-second clip of it that blew up on TikTok early in 2020, in turn sending the track zooming back up the charts. There’s far more to K Camp than one viral track, however. With […]

Twitch gets global deal with rap-battle league King of the Dot

Rap battles are a perfect match for livestreaming services: not only are they fun to watch and chat about, but musically speaking, they’re original content with far fewer copyright headaches for the platform. Twitch knows all about those headaches, so its latest deal is interesting: with rap league King of the Dot. The exclusive agreement […]

Will Smith has joined the lo-fi hip-hop YouTube bandwagon

In the Q1 2020 edition of our Music Ally Report (which you can read here if you missed it) we looked at ‘the hi-power growth of lo-fi hip-hop playlists’ on YouTube and Spotify alike. Round-the-clock streams of chilled-out hip hop have attracted millions of subscribers to YouTube channels run by curators like ChilledCow and Chillhop Music, […]

Is Triller music’s next big launchpad?

It’s not quite a case of: “Come in, TikTok – your time is up.” However, Triller has been growing sharply in recent months and is starting to break tracks and acts in its own way. For now, the audience skews towards both the US and hip-hop, but the app has global ambitions and wants to […]

MooTube: ChilledCow lo-fi hip-hop channel returns to YouTube

Earlier this year, we pointed you in the direction of an article exploring how 24-7 lo-fi hip-hop YouTube livestreams make their money. It’s still well worth a read, if you missed it at the time. Now one of those channels, ChilledCow, has been making headlines after it was temporarily suspended by YouTube – a suspension that turned out […]

How do 24-7 YouTube lo-fi hip-hop channels make their money?

As podcasts have become more strategically important both to music streaming services and to the music industry, so Hot Pod News has become one of our trusted sources for information on the podcasting world. Its latest piece, written by music-industry journalist Cherie Hu, explores something less podcast-y: the economics of ’24-7 Lo-Fi Hip-Hop YouTube Livestreams’, […]

Dutch hip-hop sees streaming-powered domestic boom but export is still the nut to crack

Our latest country profile (available to Music Ally subscribers) is now online and looks at the Netherlands. The country was ranked number 11 globally in 2018 by IFPI and streaming now makes up 51% of the recorded music market there. Its biggest album of last year was Hella Cash by Josylvio, a local rapper, which outsold […]

Dead End Hip Hop talks platforms, Patreon and hip-hop in 2019

Founded in 2011, Dead End Hip Hop (DEHH) has built a strong community around its discussions of hip-hop’s music and culture, with more than 233,000 subscribers on YouTube, and nearly 3,300 fans funding the company’s work through Patreon. In an email interview with Music Ally, DEHH’s six-strong team – Kennith B. Inge, Roderic Wright (aka […]

BandLab launches ‘Tracklanta’ global hip-hop contest

BandLab is one of the best-known online music-making platforms: it has more than eight million people using it. Now the company is launching a contest for budding hip-hop musicians called ‘Tracklanta’, inviting them to submit their work in the hope of winning studio time with five top-tier producers: Bryan-Michael Cox, Drumma Boy, Young Chop, Tasha […]

Apple rebrands its flagship hip-hop playlist as Rap Life

However deliberate it was when they were originally created, Spotify’s playlists have got one thing very right in the current streaming age: RapCaviar, Viva Latino and others have become strong brands in their own right. Apple Music has been doing interesting things with its playlists too – for example commissioning artists to create original, varied […]

Gully Boy inspiration Divine talks hip-hop, India and independence

The film Gully Boy has been a huge hit in India, and it’s also reflected the emergence of an exciting new independent hip-hop scene in the country – something journalist Amit Gurbaxani wrote about for Music Ally in September 2018. Gully Boy is inspired by real-life rappers Divine and Naezy, and Divine (aka Vivian Fernandes) was […]

Mixtapes website MixTape Monkey says it has 11m listeners

Hip-hop mixtapes website MixTape Monkey has an audience of 11 million listeners, according to its creator Mark Serrano. Interviewed by news site Startland, the Kansas City-based founder describes himself as an “enforcer” – by which he means he enforces a strict policy of quality on the mixtapes featured on his site. “If I donʼt believe you’re […]

Interscope EVP: streaming spurs creative exploration in hip-hop / R&B signings

The current popularity of hip-hop and R&B on music-streaming services is enabling labels to sign more artists, and thus take more creative risks, according to Nicole Wyskoarko, EVP of urban operations at Interscope Geffen A&M. “This is an amazing time to be in urban music. We’re able to really monetise urban music on a scale […]

Aller à la barre d’outils