Dutch hip-hop sees streaming-powered domestic boom but export is still the nut to crack

Our latest country profile (available to Music Ally subscribers) is now online and looks at the Netherlands. The country was ranked number 11 globally in 2018 by IFPI and streaming now makes up 51% of the recorded music market there. Its biggest album of last year was Hella Cash by Josylvio, a local rapper, which outsold […]

Dead End Hip Hop talks platforms, Patreon and hip-hop in 2019

Founded in 2011, Dead End Hip Hop (DEHH) has built a strong community around its discussions of hip-hop’s music and culture, with more than 233,000 subscribers on YouTube, and nearly 3,300 fans funding the company’s work through Patreon. In an email interview with Music Ally, DEHH’s six-strong team – Kennith B. Inge, Roderic Wright (aka […]

BandLab launches ‘Tracklanta’ global hip-hop contest

BandLab is one of the best-known online music-making platforms: it has more than eight million people using it. Now the company is launching a contest for budding hip-hop musicians called ‘Tracklanta’, inviting them to submit their work in the hope of winning studio time with five top-tier producers: Bryan-Michael Cox, Drumma Boy, Young Chop, Tasha […]

Apple rebrands its flagship hip-hop playlist as Rap Life

However deliberate it was when they were originally created, Spotify’s playlists have got one thing very right in the current streaming age: RapCaviar, Viva Latino and others have become strong brands in their own right. Apple Music has been doing interesting things with its playlists too – for example commissioning artists to create original, varied […]

Gully Boy inspiration Divine talks hip-hop, India and independence

The film Gully Boy has been a huge hit in India, and it’s also reflected the emergence of an exciting new independent hip-hop scene in the country – something journalist Amit Gurbaxani wrote about for Music Ally in September 2018. Gully Boy is inspired by real-life rappers Divine and Naezy, and Divine (aka Vivian Fernandes) was […]

Mixtapes website MixTape Monkey says it has 11m listeners

Hip-hop mixtapes website MixTape Monkey has an audience of 11 million listeners, according to its creator Mark Serrano. Interviewed by news site Startland, the Kansas City-based founder describes himself as an “enforcer” – by which he means he enforces a strict policy of quality on the mixtapes featured on his site. “If I donʼt believe you’re […]

Interscope EVP: streaming spurs creative exploration in hip-hop / R&B signings

The current popularity of hip-hop and R&B on music-streaming services is enabling labels to sign more artists, and thus take more creative risks, according to Nicole Wyskoarko, EVP of urban operations at Interscope Geffen A&M. “This is an amazing time to be in urban music. We’re able to really monetise urban music on a scale […]

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