Tools: Keyhole. Measure the impact of their social media & influencer campaigns

Since its launch in October 2010, Instagram has evolved significantly, introducing plenty of features that have since become essential in music marketers’ toolkits.  One constant in its suite of features have been hashtags, which still present a crucial opportunity to boost an account’s visibility on the platform and help it to be discovered by new […]

Sandbox Issue 244: How to Make a Big Artist Comeback

Lead: Don’t call it a comeback. Actually, DO call it a comeback. Fans today not only expect all the music in the world to be instantly available, they also expect every pop star to be available at all times. But musicians need to step away from the limelight and off the promotional treadmill every now […]

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