Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]

Harry Styles had 2019’s most cryptic music-marketing campaign

The treasure hunt, scattering of Easter eggs and a good dash of the cryptic is a failsafe in music marketing. It is all a nice way to get the fanbase excited about a new album, an opportunity to test out a new platform and hopefully get some virality and/or wider media coverage in the process. […]

Aller à la barre d’outils