Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]

Twin Atlantic use new Google Earth features for campaign

In mid-November, Music Ally wrote about a new feature on Google Earth where people could create their own stories by attaching text, images and videos to locations on the planet. “We think there is some interesting scope here for artists to tell stories using the new features: who’ll be the first to give it a try?” we […]

There’s storytelling potential in Google Earth’s new feature

Some of the most creative music-marketing campaigns we’ve reported on over the last decade or so have involved maps and location. So an announcement of a new feature in the Google Earth service piqued our attention this morning. “With new creation tools now in Google Earth, you can turn our digital globe into your own […]

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