Sandbox Issue 243: The Last 10 Years and The Next 10 Years of Music Marketing

Welcome to the first Sandbox of 2020. Lead: It is now 10 years since we published the very first edition of Sandbox, so to start a new decade we speak to marketers from around the world about the tools and trends that shaped the past decade of music marketing as well as the ones they believe […]

TikTok backs the Giggs economy in month-long partnership

TikTok currently finds itself in a position that YouTube knows only too well, being simultaneously hailed as a kingmaker for breaking new artists, and a hot potato when it comes to the question of licensing and royalties for music on its platform. Part of TikTok’s charm offensive is partnerships with artists, and the latest example […]

Giggs gets his own augmented-reality experience in London

British rapper Giggs is the latest artist to experiment with augmented-reality (AR) technology. In this case, Island Records has created an AR experience with a rooted physical location: a mural on a wall in Shoreditch, London. The idea is that fans download an app called AR E2 (QR codes will be provided on the wall […]

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