Privacy and music marketing: ‘Common sense should prevail’

The debate around digital privacy tends to focus on the biggest technology companies like Facebook, Google and Amazon. Yet as internet users become more aware of the privacy debates around those companies’ services and devices, they’ll also be thinking more about how their personal information is being used in other ways. Including music marketing: from […]

Swedish data-protection authority launches Spotify GDPR investigation

There may be trouble brewing for Spotify in its home country, with the Swedish data-protection authority (Datainspektionen) launching a review of how Spotify handles requests for people to see what information it holds about them. “The authority has become aware that there may be some shortcomings in how the company handles registry extracts, including that […]

Sandbox Issue 225: Retargeting in an Age of Privacy

Lead: Tighter regulations around retargeting have made the job of digital marketing much trickier to navigate. What this has meant is that marketers have to get smarter. We speak to those working around these rules about why – if they put the work in – this can be more blessing than curse. Campaigns: Billie Eilish […]

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