Lessons from game streaming: the platform, not the gamer, rules all

The State Of The Stream report from Stream Elements covering Q3 2019 has been published and offers plenty of insights into the game-streaming world. Unsurprisingly, Twitch is the dominant platform here, accounting for 75.6% of hours watched in the period. What is perhaps most interesting is the fact that gaming giant Ninja recently defected from Twitch […]

Music-for-gaming startup Five Vectors raises $1m funding round

A startup hoping to forge more links between the music and esports industries has raised a $1m seed funding round. The company is Five Vectors, and its business is focused around working with artists to create original music tracks, which can then be licensed to esports teams and organisations. The company was co-founded by former Universal Music Central […]

Sandbox Issue 235: Talking TikTok Triumphs

Lead: TikTok is  an essential consideration for artist marketing in 2019, particularly for pop acts. But for all the strategies and careful coordination, the best things on the app are often those that blindside everyone. We spotlight the best recent uses of music (and surprise catalogue reappearances) on TikTok in recent months and also look […]

Migos star Offset buys a stake in esports crew FaZe Clan

The list of musicians who’ve invested in esports teams is growing longer by the month. Drake, The Weeknd, Will Smith, Drake (again), Steve Aoki and Imagine Dragons are among those who’ve acquired stakes in the esports business so far. Now you can add Offset, of hip-hop trio Migos. He’s investing in one of the most famous esports franchises, FaZe Clan, taking an undisclosed stake […]

Popular-with-kids game Roblox now has 100m players

Readers with children of a certain age will know all about Roblox: it’s a giant online sandbox where kids can play games and hang out together, but also create their own games if they want to. Along with Fortnite, it’s been attracting millions of children away from their former gaming haunt Minecraft. The company behind […]

Gaming star Ninja ditches Twitch for exclusive Mixer deal

By now, Music Ally readers should know Tyler ‘Ninja’ Blevins well: he’s the gaming star who broke Twitch viewing records when playing Fortnite with Drake and Marshmello, and who subsequently signed a deal with UMG to curate a compilation album. Yesterday, he had some big news for fans: he’s leaving Twitch, the platform he’s most associated […]

Fortnite players can stream its World Cup… from within the game

Here in the UK, the school summer holidays have started just in time for the first ever Fortnite World Cup – a big bet on esports by the game’s publisher Epic Games. And here’s some even better news for all those demob-happy children: they’ll be able to watch the Fortnite World Cup from within Fortnite […]

Sandbox issue 232: Music Marketing in Trigger Cities

Lead: This issue we have a special extended feature looking into the phenomenon of Trigger Cities. These are places outside of the obvious music markets that are now – due to streaming and how algorithms are fed – playing a key role in helping break artists and genres. This represents a whole new dynamic for […]

Report: Big Hit Entertainment may launch own streaming platform

Music Ally has been reporting recently on BTS World, the mobile game launched as a partnership between BTS’ management company Big Hit Entertainment and gaming firm Netmarble. Now a report claims the companies may be looking to do something even more ambitious together: “to launch a brand-new music-streaming platform”. That’s according to the Korea Herald, citing […]

Capitol Music Group is building its own game-streaming studio

Fresh from launching a compilation album with gaming star Tyler ‘Ninja’ Blevins, Capitol Music Group is now building a studio in its Los Angeles HQ to help musicians follow in his game-streaming footsteps. “Because we know our artists have an affinity to game, we’re going to build out a streaming studio at Capitol Records in […]

Fortnite publisher Epic Games buys social-video app Houseparty

Having raised a $1.25bn funding round, and with its Fortnite game continuing to be a licence to print money, publisher Epic Games is on the acquisition trail. It recently bought Psyonix, the developer of popular game Rocket League. Now it has diversified into social media. Epic has bought startup Houseparty, whose “face-to-face social network” is […]

Global spend on gaming reached $132bn in 2018 says Futuresource

Amid the hubbub of the E3 games conference in Los Angeles this week, research firm Futuresource Consulting has put out some new numbers on the global games market. They are, unsurprisingly, huge. The company claims that in 2018, global consumer spend on games software reached $132bn, including $63bn on mobile games and $28bn on console games. Other […]

Melodrive launches 24-hour Twitch channel of AI-generated music

Painting, Doctor Who and crowds playing Pokémon have all attracted healthy audiences on Amazon’s Twitch live-video service. Could round-the-clock AI-generated piano music be the platform’s next craze? Okay, it lacks the star (whether human or animated-monster) quality of those past trends, but music-AI startup Melodrive is giving it a whirl anyway. It has launched ‘Twitch plays Melodrive’, […]

Twitch gamers can earn up to $50k an hour from games publishers

If you were a a popular gamer on video service Twitch, how much do you think game-publishers would pay you to promote their new titles? According to the Wall Street Journal it’s between $25k and $50k an hour, for those broadcasters capable of drawing audiences of more than 15,000 simultaneous viewers. The report suggests that big publishers […]

Record label 777 Music launches its own esports offshoot

The latest label exploring the crossover between music and esports is 777 Music, which has launched its own esports division. The company says it’s keen to explore the potential for genres beyond electronic-music to reap the rewards of pro-gaming partnerships. It has launched an online community for music and gaming fans, and is setting up […]

Games consolidation as Fortnite publisher buys Rocket League developer

For once, here’s a story in the Music Ally bulletin that you can tell a passing 10 year-old, and watch their jaw drop. The publisher of craze-popular game Fortnite is buying the developer of also-hot game Rocket League. That means Epic Games is acquiring Psyonix, for an undisclosed amount, with the deal expected to close in […]

Will Smith chips in to $46m funding for esports firm Gen.G

The latest esports startup tapping celebrities for investment is Gen.G, a company best known (to outsiders anyway) for its ownership of the Seoul Dynasty franchise – a team that plays in the official esports league for the game Overwatch. The company has raised a $46m funding round, with actor/musician Will Smith among the investors chipping […]

Apple Arcade games service tipped to have $500m+ budget

Apple recently announced plans for a subscription-based games service, Apple Arcade, which will offer games across iPhones, iPads, Macs and Apple TVs for a single monthly fee – with no advertising or in-app purchases. Due to launch later in the year, the service appears to be getting a significant investment. “Several people involved in the […]

The Weeknd invests in esports company OverActive Media/Splyce

If an esports company exists and a US pop star or major label doesn’t buy a stake in it, does it even exist? That existential conundrum is not one that OverActive Media, the company that owns esports brand Splyce, will have to worry about now as The Weeknd has just invested in it. The Canadian company […]

Microsoft, Sony and Nintendo under investigation over online gaming subscriptions

The Competition & Markets Authority (CMA) in the UK is investigating how three major companies – Microsoft, Sony and Nintendo – are handling renewals for their online gaming services. The CMA will look at the T&Cs they offer users alongside how they process subscription cancellations and refunds. At the heart of this is the issue […]

Google takes the wrappers off game-streaming service Stadia

Google was rumoured to be launching its own games console at the GDC event this week. Actually, the big reveal was something slightly different: but still a big move in the games world. Google’s new thing is called Stadia: a new cloud-gaming service that will let people play games by streaming them on TVs, laptops, […]

Snapchat tipped to launch its own gaming platform in April

Google might be launching a games console this month, but it’s not the only tech company ramping up its gaming activities. Snapchat may be on the verge of launching its own games platform, albeit one within its app rather than on a physical piece of hardware. “The mobile game platform, internally codenamed ‘Project Cognac,’ will […]

Report claims 2.4bn people will play mobile games in 2019

The phrase ‘attention economy’ has been on the lips of plenty of music-industry people for years now, as we recognise that music is competing for attention with games, video-streaming and other forms of digital entertainment. That’s one of the reasons Music Ally writes regularly about the mobile games market – another being that there are […]

Research firms publish apps and games market data for 2018

If you’re following the mobile apps and gaming markets, a couple of reports published yesterday will make interesting reading. App Annie has put out its annual ‘The State of Mobile’ report, which claims that across Apple’s App Store, Android’s Google Play and third-party Android app stores in China, there were 194bn worldwide downloads in 2018. […]

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