Esports are booming: so how can music brands get involved?

Whenever Music Ally has to define esports for someone who hasn’t followed the sector, we tend to say it’s ‘competitive gaming with an audience’, citing tournaments using games from League of Legends to FIFA, and the tens of millions of people who watch them online on platforms from Twitch to YouTube. One thing we’ve picked […]

Epic Games to pump $100m into Fortnite esports events

If you’re still not sure what the game Fortnite is all about, ask a passing 10 year-old. The action-shooter has become one of the biggest gaming crazes since Minecraft, with similar appeal to tween and teen gamers, as well as older players and Twitch / YouTube live-streamers. Now Fortnite’s publisher, Epic Games, is making a […]

‘Battle royale’ game Fortnite is generating $100m a month

We first wrote about Fortnite: Battle Royale last month, when Drake popped up on Twitch playing the game against a popular streamer. But the rise of Fortnite is well worth following for its own merits: a gaming brand that’s come from nowhere to generate more than $100m a month from in-game purchases, and become a […]

Mobile games developer Supercell made $2.03bn in 2017

Finnish mobile games firm Supercell has published its financial results for 2017, revealing that it made $2.03bn of revenues, and a profit of $810m. The twist: the company did that without even releasing a new game that year. Supercell only has four games available: Hay Day and Clash of Clans were originally released in 2012, […]

Avicii launches his own mobile game: Gravity HD

It’s been a while since anyone thought mobile games would be the next big revenue stream for the music industry. But experiments continue, with dance star Avicii the latest to test the app-store waters. He’s fronting a game called Avicii Gravity HD, developed by Swedish mobile games firm Hello There. “In fast-paced Avicii Gravity HD, […]

EA forced into last-minute changes by ‘loot box’ controversy

We write and think a lot about how music companies and artists could be interacting with their keenest ‘superfans’, including the fine line between offering them more ways to support an artist without seeming to be ‘milking’ them of their money. Other industries are thinking about this too, of course, and not always getting it […]

Shania Twain goes mobile gaming with Home Street partnership

Mobile gaming is a huge and growing industry, with spending up 18% to $40.6bn in 2016 according to research firm SuperData – a figure that matched global box-office revenues for films that year. Mobile games based on musicians, however, are… less lucrative. Publisher Glu Mobile had flops with its games based on Katy Perry, Nicki […]

Games firm CCP pulls back from virtual reality investment

Many people in the music industry have high hopes for virtual reality technology, and Universal Music’s announcement this week of a partnership with startup Within is an example of the partnerships being struck around VR. But here’s some news from the games industry that may spark caution: one of the key evangelists for VR in […]

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