EA forced into last-minute changes by ‘loot box’ controversy

We write and think a lot about how music companies and artists could be interacting with their keenest ‘superfans’, including the fine line between offering them more ways to support an artist without seeming to be ‘milking’ them of their money. Other industries are thinking about this too, of course, and not always getting it […]

Shania Twain goes mobile gaming with Home Street partnership

Mobile gaming is a huge and growing industry, with spending up 18% to $40.6bn in 2016 according to research firm SuperData – a figure that matched global box-office revenues for films that year. Mobile games based on musicians, however, are… less lucrative. Publisher Glu Mobile had flops with its games based on Katy Perry, Nicki […]

Games firm CCP pulls back from virtual reality investment

Many people in the music industry have high hopes for virtual reality technology, and Universal Music’s announcement this week of a partnership with startup Within is an example of the partnerships being struck around VR. But here’s some news from the games industry that may spark caution: one of the key evangelists for VR in […]

Study predicts sharp growth for average iPhone app spend

American iPhone owners spent an average of $47 on apps in 2016 according to research firm SensorTower. But it expects that to grow to $63 this year, $77 in 2018 and $88 in 2019. That’s 86% growth from 2016 to 2019, although the app category hoovering up the lion’s share of this spending will come […]

Microsoft mixed-reality headsets available to pre-order

Fresh from pulling out of the music-streaming market via a partnership with Spotify, Microsoft has announced the next moves in its quest to be a big player in ‘mixed reality’ – devices that blend augmented and virtual reality technology. Microsoft is opening up pre-orders for the first batch of Windows Mixed Reality headsets, with five […]

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