Gaana may split premium features into cheaper subscriptions

Indian music-streaming service Gaana is planning to test cheaper subscription options that separate out some of the features from its current premium tier. That’s according to CEO Prashan Agarwal, in an interview with the BusinessLine website. “We need to de-couple Gaana Plus offerings. Currently, there are three key benefits that a user gets from Gaana Plus: ad-free […]

Gaana CEO targets 600m Indian music-streamers by 2022

Gaana’s chief executive Prashan Agarwal isn’t content with the impressive growth so far in the number of Indian people streaming music. “The penetration of music streaming is only 10% in the Indian market with around 150 million users. The market needs to grow to 600 million in the next 2-3 years,” he told the Business Standard this […]

Report: JioSaavn slashes annual subscription price by 75%

Will Spotify’s launch in India trigger a price war among competing music-subscription services? It’s possible: JioSaavn has just slashed the price of its annual JioSaavn Pro subscription by as much as 75%. That’s according to a report on the website NewsBytes. “Previously, the plan was available at Rs. 999/year, but now, you can get the same […]

Indian streaming service Gaana to hold another US festival

We recently wrote about music-streaming service Gaana’s growth to 80 million active users, making it a leading service in its home country India. Yet Gaana is keen to build its brand around the world, including the US. This June, it’ll hold its second Gaana Music Festival Stateside, in Holmdel, New Jersey and Mountain View, California. RadioAndMusic reported that […]

How Gaana became India’s top audio-streaming music service

There has been some debate over the title of India’s top music audio-streaming service, with multiple companies staking their claim. Most recently, in December 2018, Gaana said that it now had 80 million monthly active users (MAUs), which would make it the country’s top service “with a fair margin” according to CEO Prashan Agarwal. So […]

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