Fortnite publisher Epic Games buys social-video app Houseparty

Having raised a $1.25bn funding round, and with its Fortnite game continuing to be a licence to print money, publisher Epic Games is on the acquisition trail. It recently bought Psyonix, the developer of popular game Rocket League. Now it has diversified into social media. Epic has bought startup Houseparty, whose “face-to-face social network” is […]

Games consolidation as Fortnite publisher buys Rocket League developer

For once, here’s a story in the Music Ally bulletin that you can tell a passing 10 year-old, and watch their jaw drop. The publisher of craze-popular game Fortnite is buying the developer of also-hot game Rocket League. That means Epic Games is acquiring Psyonix, for an undisclosed amount, with the deal expected to close in […]

PRS for Music boss Robert Ashcroft talks growth, YouTube and Fortnite

“Maybe what I’ll say is this: I’ve done 10 years of this. I’m going to let someone else take on the internecine warfare that seems to be endemic to the music industry!” Even when he’s playing a straight bat to a sensitive question – in this case, one about whether songwriters deserve a bigger slice of […]

PRS for Music boss puts Fortnite on notice after record collections

British collecting society PRS for Music saw its collections grow by 4.4% to £746m (around $965.4m) in 2018, setting a new record. £603.6m was distributed to members, down 0.2% year-on-year “caused by processing delays at our joint venture partners”. PRS said that its international collections were up by 9.1% to £280.6m, while income from digital […]

Nav promoted his new album in Fortnite stream with Ninja

Tyler ‘Ninja’ Blevins has become one of the go-to influencers in the gaming world in recent times: Electronic Arts reportedly paid him $1m to promote its new game Apex Legends earlier this year for example. Meanwhile, he’s also firmly on the music industry’s radar thanks to his compilation partnership with Universal Music, as well as his live-streamed Fortnite […]

K-Pop star Jung Chan-woo to get his own skin in Fortnite

The crossover between video-game Fortnite and music artists is beginning to pick up pace. We’ve seen Marshmello’s Fortnite concert and Weezer’s in-game island, but now K-Pop star Jung Chan-woo is getting the treatment. Chan-woo is a member of popular band iKON, and he’ll now be getting his own ‘skin’ (a playable character/outfit) plus ‘emote’ (dance […]

Weezer get a Fortnite island where their new album is streaming

If you’d asked us who the next music artist would be to work with Fortnite after Marshmello’s recent in-game concert, it’s fair to say Weezer wouldn’t have been our obvious choice. Yet Weezer it is: the band have their very own island in the latest season of the popular game, called Weezer World. Mashable reports that it’s […]

Fortnite is holding its first World Cup – with $30m of prizes

Epic Games, the publisher of Fortnite, has announced plans of its first ‘World Cup’ esports event for the popular game. It’s due to take place in New York this July, with the top 100 solo players as well as 50 ‘duo’ teams competing for a prize pool of $30m over the three-day tournament. “Each one […]

10.7m people showed up for Marshmello Fortnite concert

We knew that more than 10 million people watched Marshmello’s recent concert within video-game Fortnite. Now we’ve got a specific figure from the game’s publisher Epic Games. “On February 2nd, Fortnite had its best event day ever with 10.7 million players showing up for the Marshmello concert,” it told The Verge. It’s interesting to note how […]

Marshmello YouTube channel got 164% boost from Fortnite concert

We wrote last week that we were waiting for the latest weekly YouTube Music charts to go live, so that we could gauge the bump that dance artist Marshmello got from his concert in YouTube. Not least because anecdotally, nearly every child aged 8-13 we know has been hammering his tracks on YouTube ever since […]

Marshmello Fortnite gig sent his YouTube views soaring

More than 10 million people watched Marshmello’s first concert in video-game Fortnite last weekend. Now Nielsen has put out some figures showing how the event caused a big spike in his on-demand video (i.e. YouTube) streams. Billboard reports that his track ‘Check This Out’ saw a nearly 24,000% increase in views on the day of the concert, […]

Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics

Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers while offering the desperate and gullible a quick fix. But the platforms are getting wise to […]

Marshmello Fortnite concert thought to have attracted 10m fans

Those rumours that dance artist Marshmello was going to play a concert within video-game Fortnite were right: it happened on Saturday. In fact, he played two concerts, 12 hours apart, to ensure people could attend at a suitable moment for their timezone. What’s startling is how many people the first of those concerts attracted. Pollstar […]

Marshmello may be playing a gig within Fortnite this weekend

The popularity of video-game Fortnite has recently sparked a series of lawsuits from rappers and dancers, angry at the game including some of their signature moves without asking for permission or paying any kind of licensing fee. Some musicians have a more positive relationship with Fortnite though: EDM star Marshmello, for example, who’s broken online-viewing […]

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