Marshmello YouTube channel got 164% boost from Fortnite concert

We wrote last week that we were waiting for the latest weekly YouTube Music charts to go live, so that we could gauge the bump that dance artist Marshmello got from his concert in YouTube. Not least because anecdotally, nearly every child aged 8-13 we know has been hammering his tracks on YouTube ever since […]

Marshmello Fortnite gig sent his YouTube views soaring

More than 10 million people watched Marshmello’s first concert in video-game Fortnite last weekend. Now Nielsen has put out some figures showing how the event caused a big spike in his on-demand video (i.e. YouTube) streams. Billboard reports that his track ‘Check This Out’ saw a nearly 24,000% increase in views on the day of the concert, […]

Sandbox Issue 221: Fake Views. Lies, damned lies and music statistics

Lead: Smoke and mirrors have always been part of music, but when it comes to data, truth is starting to play second fiddle to hype. The nefarious and ruthless are finding ways to “massage” social media and streaming numbers while offering the desperate and gullible a quick fix. But the platforms are getting wise to […]

Marshmello Fortnite concert thought to have attracted 10m fans

Those rumours that dance artist Marshmello was going to play a concert within video-game Fortnite were right: it happened on Saturday. In fact, he played two concerts, 12 hours apart, to ensure people could attend at a suitable moment for their timezone. What’s startling is how many people the first of those concerts attracted. Pollstar […]

Marshmello may be playing a gig within Fortnite this weekend

The popularity of video-game Fortnite has recently sparked a series of lawsuits from rappers and dancers, angry at the game including some of their signature moves without asking for permission or paying any kind of licensing fee. Some musicians have a more positive relationship with Fortnite though: EDM star Marshmello, for example, who’s broken online-viewing […]

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