Feeling Good: free report on music, fitness, wellbeing and technology

Earlier this month, Music Ally teamed up with British industry body the BPI for an online event called ‘Feeling Good’ about the intersection of music, fitness/wellbeing and technology. Now we’ve published a tie-in report, which you can download for free here. In it, we’ve explored some of the companies who’ve been innovating in these areas, from […]

BPI and Music Ally event on music, wellbeing and technology

There are a lot of exciting things happening around music, wellbeing and fitness in 2020: from artists working with meditation services like Calm and Headspace, to the growth of Peloton and other fitness startups who make licensed music a key part of their offerings. The BPI and Music Ally are holding an online event on […]

Echelon’s Peloton-like ‘Prime Bike’ is not an Amazon product

Some headlines overnight suggested that Amazon was launching its own exercise bike to take on Peloton, in partnership with a company called Echelon. You can see the press release that sparked those reports here: claiming that “Echelon’s new EX-Prime Smart Connect Bike – also known as the Prime Bike –officially hit the online market as Amazon’s […]

Tonal is the latest connected fitness startup raising big money

From watching Peloton we know how interesting the connected fitness world is, with exercise devices for the home accompanied by live and on-demand workout videos and other digital features. And we also know that music is often an important part of these services, often with licensing opportunities (and the odd argument) for rightsholders. Anyway, it’s […]

Apple One bundles range from $14.95 to $29.95 a month

Apple’s ‘Time Flies’ press launch last night focused on Apple Watch and iPad but not iPhones, as predicted. However, there were also some big services announcements, including the long-anticipated Apple One bundle. Well, bundles: there are three of them, which will launch this autumn. The ‘Individual’ tier includes Apple Music, Apple TV+, Apple Arcade and […]

Apex Rides hopes to take on Peloton, and it’s licensing music

Where there’s a startup that’s gone public in a big IPO, there’ll be fledgling rivals hoping to follow the same path and compete with it. Such is the case with fitness firm Peloton. One of its latest rivals is called Apex Rides, with its own combination of a physical exercise bike, and digital workout classes available […]

Amazon Halo sees tech giant get into the digital fitness game

Apple has quietly been becoming a digital health and fitness company for a while now, with wellbeing becoming a key selling point for its Apple Watch smartwatch. Now Amazon wants in on the fitness-wearables game. It has unveiled a device called Halo, which is a fitness band (sadly not one that hovers above your head) […]

BoxVR fitness game to get a major overhaul as FitXR

FitXR is the UK-based startup that’s had a hit with virtual reality fitness game BoxVR. Earlier this month, the company raised $7.5m of Series A funding, and now it’s announcing a major overhaul of its main product. Renamed FitXR, the app will start with more than four hours of boxing workouts, each with their own musical soundtrack, […]

Liteboxer launches, already hailed as the ‘Peloton of boxing’

Liteboxer is the latest fitness startup that’s making music a key part of its service. It launched yesterday, with both TechCrunch and Engadget running with the ‘Peloton of boxing’ shorthand to describe the company’s offering. That means a combination of hardware and software: a free-standing machine with lights to guide your punches, which connects to a smartphone or tablet app […]

BoxVR developer FitXR raises $7.5m of Series A funding

If Music Ally’s news has packed a little more… punch recently, it might be because our editor’s lockdown-fitness activity is jabbing, hooking and upper-cutting thin air in virtual reality game BoxVR. Now the game’s developer, British startup FitXR, has raised $7.5m of Series A funding – specifically $6.3m from VC firms and a $1.2m innovation loan […]

Weav Music adds voice coaching to adaptive music running app

We’ve been writing about startup Weav Music since 2017, when the company co-founded by Google Maps co-creator Lars Rasmussen signed its first major label deals. Its first app, Weav Run, was an app for runners with ‘adaptive’ music that changed according to their pace, but not just through speeding it up and time-stretching the tracks. Now […]

Carrie Underwood launches fit52, her own fitness app

American artist Carrie Underwood has a new sideline in 2020: as a fitness guru. Her book ‘Find Your Path: Honor Your Body, Fuel Your Soul and Get Strong with the Fit52 Life’ came out last week, complete with a deck of 52 cards that help people exercise at home. Now, to borrow a phrase from […]

Sandbox Issue 240: Music Marketing’s Wellness and Fitness Drive

People are increasingly attuned to the need to look after their mental and their physical health – and music can and does play a big role here. The gym playlist is one thing, but acts crafting albums for meditation apps and artists working with a new generation of fitness brands is something else entirely. We […]

Feed.fm talks music in fitness apps: ‘It’s about ROI’

Music is proving its value to fitness apps and other health-focused startups, according to Lauren Pufpaf, co-founder and COO of B2B music firm Feed·fm. Health and fitness is a key vertical for her company, which handles licensing and playlist curation through to the APIs / SDKs and analytics required to offer music within such apps. ClassPass, […]

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